Advertising

Blogs

Key insights into the landscape of digital marketing

Why Synthetic Audience Analysis Will Be Mission-Critical for Advertisers by 2026

November 20, 2025

How Lean Agencies Are Winning with Synthetic Audience Testing in 2025

November 11, 2025

The Future of Advertising: 5 Key Takeaways from Advertising Week NYC 2025

October 14, 2025

Illustration of a person analyzing bar and pie charts on a tablet, representing data analysis, marketing performance metrics, and business intelligence.

What Is Creative Analytics? The 2025 Guide to Data-Driven Creativity

October 13, 2025

Branded Entertainment and Storytelling: Why Ads Are Becoming TV Shows

September 26, 2025

Illustration of a medical report with a stethoscope, heart, and prescription bottle, representing healthcare data, patient information, and medical diagnostics.

Avoid Million-Dollar Mistakes: A Practical Guide to HIPAA Compliance in Healthcare Marketing

September 17, 2025

3D illustration of a smartphone displaying social media notifications, surrounded by emojis, likes, and a megaphone, representing digital marketing, social engagement, and online promotion.

What American Eagle, Doja Cat, and Tootsie Pop Teach Us About Advertising in 2025

September 15, 2025

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AI Creative Analytics 101: How AdSkate Helps Brands Navigate Walled Gardens

September 10, 2025

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7 Best Practices for FDA and ISI Compliance in Healthcare Ads

September 3, 2025

Colorful bar chart with an upward arrow labeled “2025,” representing business growth, marketing performance, and projected success for the year 2025.

Creative Trends 2025: The Rise of AI, Authenticity, and Volume-Driven Strategy

August 22, 2025

Illustration of a pair of blue jeans, representing fashion, retail clothing, and apparel marketing.

Sydney Sweeney’s “Great Jeans” Ad: What it Reveals About Creative Testing, Controversy, and the Need for Good Data

August 20, 2025

Graphic showing two connected web interfaces with a gear labeled “REST vs API,” representing a comparison between RESTful APIs and general API architectures in software development.

MCP vs API-Only Workflows: Which Is Right for Your Marketing Team?

August 18, 2025

Illustration of a person listening to music with headphones, representing relaxation, creativity, and personal enjoyment.

History of Jingles in U.S. Advertising: From Classic Radio Tunes to Modern Sonic Logos

August 13, 2025

Illustration of a retro pink and teal arcade game machine with playful graphics, representing gaming culture, nostalgia, and interactive entertainment.

Why Creative Quality Can Make or Break Your Gaming Ads: Lessons from Top-Performing Campaigns

August 8, 2025

Illustration of two people designing a webpage interface with icons for images, location, and rewards, representing website development, UX design, and digital marketing strategy.

What the Rise of Retail Media Means for Your Ad Creative

July 30, 2025

Graphic showing three blue human figures with the text “Inferred Audiences,” representing AI-driven audience segmentation and data-based audience prediction.

Inferred Audiences: The Fastest Way to Know Who Your Ad Will Work For

July 23, 2025

Illustration of a laptop surrounded by creative tools like a camera, drone, and video equipment, representing digital content creation, media production, and visual storytelling.

How AI and Creative Analytics Are Reshaping Advertising in 2025

July 17, 2025

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‍How a Consulting Firm Improved Ad Performance by 22%—Without Spending More

July 8, 2025

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Inferred Audiences vs. First-Party Data: What Marketers Need to Know

July 4, 2025

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Synthetic Audiences Explained: How Marketers Are Using AI to Predict Campaign Performance in 2025

July 1, 2025

Illustration comparing two robots labeled “Machine Learning” and “Artificial Intelligence,” representing the difference between ML and AI technologies in automation and data processing.

‍Machine Learning vs. AI: What’s the Difference? (And Why It Matters for Marketing)

June 13, 2025

Illustration of a friendly robot holding a glowing light bulb beside charts and papers, representing AI innovation, creativity, and data-driven ideas.

AI Advertising in 2025: The Ultimate Guide for Marketers and Media Buyers

June 10, 2025

Illustration of a smartphone surrounded by icons for email, calculator, and web navigation, representing mobile marketing, digital communication, and online interaction.

Why Social Commerce and Influencer Marketing Matter in 2025

June 4, 2025

Illustration of a person wearing a virtual reality headset and holding controllers, representing VR technology, immersive experiences, and digital innovation.

Immersive Advertising: How AR and VR Are Shaping Consumer Engagement

May 29, 2025

Isometric illustration of an AI robot working with servers and data dashboards, representing artificial intelligence, machine learning, and big data processing.

‍Creative Analytics 101: The Ultimate 2025 Guide to Smarter Ad Decisions

May 27, 2025

Illustration of a modern smartphone displaying colorful app icons, representing mobile technology, app design, and digital communication.

10 Proven Mobile Ad Creative Strategies to Boost Engagement in 2025

May 14, 2025

Illustration of three people collaborating at a table with charts and analytics on a screen, representing teamwork, business strategy, and data-driven marketing.

How to Build Attention-Grabbing Ads in Saturated Markets

May 6, 2025

Illustration of two user avatars, one male and one female, representing audience personas, user profiles, and demographic segmentation.

Why Pre-Launch Persona Insights Matter: Find Your Ideal Customer Without Privacy Risks

April 30, 2025

Graphic comparing targeted advertising and untargeted advertising using audience icons, illustrating how personalized ads reach specific users while generic ads miss engagement opportunities.

The Importance of Audience Analysis Before Campaign Launch (and How to Spend Smarter on Ads)

April 29, 2025

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Why Pre-Campaign Analysis Matters More Than Ever

April 28, 2025

Illustration of a man pointing to a “Special Offer” ad with performance statistics around it, representing ad creative analysis, conversion optimization, and marketing insights.

‍Why Every DSP Needs AI-Powered Creative Analytics in 2025

April 22, 2025

Introducing Pre-Campaign Analysis: Test Before You Spend

April 21, 2025

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‍Signal Loss in Advertising: What It Is and How to Move Forward

April 18, 2025

Graphic showing a hand holding a padlock beside a clock with a forward arrow, representing data security, privacy protection, and time efficiency.

Why Creative Analytics Is the Future of Privacy-First Advertising for Enterprises

April 16, 2025

Graphic showing logos of Google Ads, Meta, and TikTok merging into one arrow with a check mark, representing multi-platform ad integration and unified campaign management.

Cross-Platform Campaign Management: How Enterprise Brands Keep Their Ads Aligned Across Google, Meta, and TikTok

April 14, 2025

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AI in Advertising 2025: 3 Principles Every Marketer Needs to Know

April 10, 2025

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Why Advertising Industry Benchmarks Matter (And How to Use Them to Improve Performance)

April 1, 2025

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How to Improve Ads: 10 Expert Strategies Backed by AI & Data

March 28, 2025

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The Best Ad Reporting Tool for 2025: Elevate Creative Performance with AI

March 24, 2025

Image of athletes jumping hurdles beside a checklist highlighting Creative Analysis, Multicultural Analysis, and Audience Analysis, symbolizing performance insights and campaign optimization.

Why Creative and Multicultural Analysis Are Essential for Advertisers in 2025

March 14, 2025

Illustration of a person working on a laptop surrounded by icons for messages, contacts, and communication, representing productivity, email marketing, and digital communication tools.

What Is Ad Fatigue? How to Detect & Fix It for Better Campaign Performance

March 14, 2025

Unlocking AI-Powered Creativity: Introducing AdSkate GPT

March 11, 2025

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The Hidden Bias in Ad Tech: How Superficial Diversity Metrics Fail Brands

March 6, 2025

Graphic showing American Eagle and Abercrombie & Fitch logos with “vs” between them, representing a comparison of fashion retail brands and marketing strategies.

Abercrombie & Fitch vs. American Eagle: AI-Powered Creative Analysis of Their Meta Ad Campaigns

February 27, 2025

Graphic showing Vivo Barefoot and Lems Shoes logos with “vs” between them, representing a comparison of minimalist footwear brands and marketing strategies.

Vivobarefoot vs. Lems: AI-Powered Creative Analysis of Barefoot Shoe Ads

February 20, 2025

Graphic showing logos of AdSkate, Motion, Celtra, and Vidmob with “vs” in the center, representing a comparison of AI creative analytics and ad performance platforms.

AdSkate vs. Vidmob, Motion, and Celtra: The Ultimate Creative Analytics Comparison

February 13, 2025

Illustration of a woman shopping online with a smartphone and cart full of products, representing e-commerce, digital retail, and online shopping behavior.

How AI Workflows for Sales Drive More Conversions in E-Commerce

February 12, 2025

Best Super Bowl 2025 Ads: Top 5 Commercials Ranked (So Far)

February 7, 2025

How to Create High-Performing Product Sale Banners in Google Web Designer (With AI Insights)

February 5, 2025

Best Tools for Creative Strategy in Meta Ads: How AI Unlocks Better Performance

January 31, 2025

Google PMax Assets Specifications: Why Missing Data Hurts Campaigns (& How AI Fixes It)

January 30, 2025

Illustration of a pink piggy bank filled with cash beside icons for YouTube, Meta, Google Ads, Microsoft, LinkedIn, and TikTok, symbolizing ad spend optimization and multi-platform marketing savings.

Best Bang for Your Buck Digital Advertising Platform: A Smart Guide for Advertisers

January 29, 2025

Illustration of a friendly robot character beside a checklist, representing AI automation, task management, and intelligent workflow efficiency.

Top 10 AI Tools Transforming Ad Creative Analysis in 2025

January 28, 2025

Illustration of two marketers working with a laptop and megaphone in front of a rising bar chart, symbolizing marketing growth, campaign performance, and digital advertising success.

6 Things We Learned About Digital Advertising in 2024

January 28, 2025

Illustration of a woman analyzing charts and graphs on a large computer screen, representing data-driven marketing, performance analytics, and campaign optimization.

Ad ROI Calculator: How to Maximize Your Marketing Investments

January 27, 2025

Illustration of a person sitting with their head down surrounded by social media posts and heart icons, representing social media pressure, online validation, and digital burnout.

Attention Scores: How to Solve Ad Fatigue and Boost Digital Campaign Performance

January 24, 2025

Avoiding Ad Fatigue: Lessons from Starbucks and Dunkin’s Ad Strategies

January 23, 2025

Advertising AI: Better Ad Results in Less Time

January 22, 2025

Graphic showing Discover and Mastercard logos side by side with “vs” between them, representing a comparison of Discover card and Mastercard advertising strategies.

Discover Card Ads vs. Mastercard Ads: AI Insights on Creative Performance

January 15, 2025

Illustration of a diverse marketing team collaborating on a strategy with sticky notes and a laptop, representing creative planning, teamwork, and campaign development.

‍Creative vs Analytic vs Critical Thinking: A Balanced Approach to Marketing‍

January 13, 2025

Illustration of head with pencil, lightbulb, and star coming out of the top.

Creative Analysis: The Game-Changing Approach to Modern Advertising

December 11, 2024

Graphic of speech bubble saying 'Attention Please!'.

How Do I Boost Ad Attention? Unlocking the Power of Attention in Advertising for Maximum Impact

November 21, 2024

Illustration of the capitol building.

Political Advertising in 2024: 3 Technologies That Are Putting User Privacy First

November 4, 2024

Illustrated people scrolling through retail products in VR simulation.

Creative Analysis: Your Secret Weapon for Retail Marketing Success

September 17, 2024

Graphic of stethoscope and illustrated family and hearts.

Point of Care (POC) Marketing Explained: Connecting with Patients Where It Matters Most

September 12, 2024

Illustration of healthcare provider greeting patient through a screen.

The Ultimate Guide to Healthcare Advertising in 2024: Connecting with Patients in the Digital Age

September 10, 2024

Lightbulb with arrows pointing outward.

Creative Analytics vs. Dynamic Creative Optimization: What's the Difference?

September 9, 2024

Illustrated people around a globe.

Multicultural Marketing: A Comprehensive Guide to Culturally Relevant Advertising in 2025

September 6, 2024

Corners of a white building.

The Ultimate Guide to Dynamic Creative Optimization (DCO)

August 14, 2024

Person standing against blue night sky with white book graphic.

Mastering Creative Analytics: A Complete Beginner's Guide

August 10, 2024

Magnifying glass on blue/green background.

Creative Analysis: Enhancing Your Advertising Strategy with Data-Driven Insights

August 8, 2024

13 Proven Strategies for Meta Ads

August 8, 2024

13 Proven Strategies for LinkedIn Ads

August 7, 2024

15 Proven Strategies for Google Ads

August 6, 2024

Blurred city lights.

The Perfect Guide to Dynamic Creative Optimization for Beginners

August 2, 2024

2024 Paris Olympics: Harnessing the Power of Programmatic Advertising and AI-Powered Creative Analytics

August 2, 2024

Abstract bright yellow image representing the future of AI in advertising.

The Future of AI in Digital Advertising: Trends and Innovations

July 30, 2024

Graphs on a laptop screen sitting on a reflective desk.

Mastering Creative Analysis for Successful Marketing Campaigns

July 29, 2024

3D graphs on a dark blue surface.

The Ultimate Guide to AI's Impact on the Advertising Industry

July 26, 2024

Patchwork with pink, blue, gray, and other colors.

The Ultimate Guide to Mastering Dynamic Creative Optimization in 2025

July 22, 2024

Billboard advertisement for Coca-Cola.

The Ultimate Guide to Advertising Creative

July 22, 2024

Lines of code on a computer.

The Influence of Artificial Intelligence on Contemporary Marketing Strategies

July 15, 2024

Abstract data illustration shaped like a tree.

Boost Your A/B Testing Efficiency with AI-Driven Creative Solutions

July 10, 2024

Smartphone pointed up at skyscrapers.

Unlocking the Power of Creative Analytics for Enhanced Ad Performance

July 8, 2024

Stack of books with gray background.

Unleashing the Power of Creative Analytics: A Comprehensive Guide

July 7, 2024

Graphic representation of data nodes.

Your Guide to Dynamic Creative Optimization (DCO)

July 4, 2024

Post-Its on a wall.

The Importance of Creative Analysis and How to Master It

July 4, 2024

Elevating metal structure.

Elevating Ad Performance with Innovative Creative Analytics

June 28, 2024

Boat full of creative objects.

The Ultimate Guide to Understanding AI in Advertising

June 21, 2024

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The Importance of Creative Analysis in Business Success

June 4, 2024

Dandelion with green background.

Understanding the Potential of Creative Analytics: A Comprehensive Guide

May 23, 2024

Skateboard with orange wheels.

Why Digital Advertising Benefits Skateboard Brands

May 22, 2024

Remote pointed at television with lots of apps.

Netflix, Hulu, and Prime Video: The Rise of Advertising in Streaming

April 26, 2024

Gray humanoid robot.

Revolutionizing Ad Creative Optimization with Artificial Intelligence

April 19, 2024

Stethoscope, syringes, clock, and other pharmaceutical supplies.

The Ultimate Guide to Pharmaceutical Advertising: Strategy, Ethics, and AI’s Role in Healthcare Marketing

April 16, 2024

Capitol building and American flags.

The Evolution of Political Advertising: Cultivating Success with Creative Analysis

April 5, 2024

Cursor pointed at URL of website.

MFA Sites: Unlocking Solutions with AI and Creative Analysis of Data

March 22, 2024

World cup trophy being held in the air.

The Ultimate Guide to World Cup Advertising

March 13, 2024

Person holding shopping bags.

Unlocking Retail Success: A Creative Approach to Analytics

February 16, 2024

Data clean room visual representation.

Data Clean Rooms: Revolutionizing Information Sharing

March 27, 2023