
The Indispensable Role of Creative Analysis in Demand Side Platforms
The Indispensable Role Of Creative Analysis In Demand Side Platform In the dynamic world of digital advertising, Demand Side Platforms (DSPs) have revolutionized how advertisers
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AdSkate uses AI to analyze ads and campaign data, to deliver personalized ads. AdSkate’s AI platform helps advertisers create effective ads to meet their marketing objectives and optimize campaign performance
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AdSkate has been a cheat code for our agency. Many advertisers recognize the immense value of contextual targeting, but omit it from their campaign strategies because of the massive amount of time that it typically takes to plan an effective contextual campaign. That has all changed thanks to AdSkate. In the modern privacy-first, soon-to-be-cookieless advertising landscape, we are so lucky to have AdSkate as one of our trusted partners
We at Rossari value innovation and seamless communication in order to forge trust-based partnerships. AdSkate is a benchmark for us when it comes to value-adding partnerships. Within two months of taking the AdSkate team on board, we saw an uptick of over 60% in our website traffic. We were able to effectively utilize their services to focus on our specific target audiences. We have also seen a sharp rise in relevant leads generated through our campaigns. Their sustained efforts for long term traffic growth have benefitted Rossari immensely. This level of transparency and professionalism is very uncommon to see in their industry and this is exactly why Rossari Group trusts our online initiatives solely with AdSkate. We would highly recommend their services
Creatives have a huge impact on the performance of the campaigns; however, unlike other campaign components (channels, targeting, bids, budgets, etc.), there hasn’t been a data driven approach to optimizing creatives. AdSkate overcomes this critical gap by providing detailed insights on factors driving creative performance. We have leveraged the tool across campaigns to unearth insights that have been valuable for marketing as well as creative teams, and build a data driven approach to optimizing creatives and drive performance.
Working with Adskate was easy and effective. They opened our eyes to many creative optimizations that we would never think of and provided us with insights that wowed our clientele. Moving forward we always recommend using their AI optimizations on all of our campaigns.
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