Category: Blog

Artificial Intelligence Meets Commercials The computer vision revolution is here. IT’S A TECHNOLOGY THAT IS ALREADY IMPACTING DIGITAL ADVERTISING AND WILL CONTINUE TO DO SO FOR YEARS TO COME. In this blog post, we’ll take a look at the basics of computer vision as it relates to digital advertising and how it can be used… Continue reading Artificial Intelligence Meets Commercials

How Gpt-3 Is Using Neural Networks To Change Digital Marketing As We Know It? ARE YOU AFTER MORE REAL-TIME TRAFFIC DIRECTLY TO YOUR SITE? ARE YOU AFTER BETTER ENGAGEMENT WITH THE AID OF ARTIFICIAL INTELLIGENCE? DO YOU WANT TO PERSONALIZE CONTENT, TAILOR IT TO USER PREFERENCES AND TASTES? IS THERE A NEED FOR NATURAL LANGUAGE… Continue reading How Gpt-3 Is Using Neural Networks To Change Digital Marketing As We Know It?

How To Effectively Use Managed Placement In Google Ads Using AdSkate’s Data Knowing how to use Google ads is key to having a successful Google Ads campaign. Google Ads enable marketers who are up-to-date with the latest trends and strategies, to gain more exposure for their business, products, or services. Unfortunately, Google ad campaigns can… Continue reading How To Effectively Use Managed Placement In Google Ads Using Adskate’s Data

How Cookie Targeting Affects Your Marketing In A Privacy-first World Consumers’ fight for their right to privacy and protection in a data-driven world has been taking place for more than two decades. Netscape introduced the first browser cookie in 1994, allowing businesses to recognize users, follow their online activities, and construct consumer profiles without alerting… Continue reading How Cookie Targeting Affects Your Marketing In A Privacy-first World

Contextual Targeting Is The Key To Ctv And Ott Advertising It’s no secret that the future of digital advertising is cookieless and shifting to contextual advertising. Several big players have implemented important data and privacy policy changes that directly impact the ability of advertisers to reach their target audience through behavioral methods. Apple’s ID for… Continue reading Contextual Targeting Is The Key To Ctv And Ott Advertising

What Is Brand Safety And The Current Need For It In Protecting Brands? In the complex landscape of advertising, brand safety has become a pivotal and crucial issue to solve. Large advertising agencies and publishers are working in tandem to help global brands solve brand safety-related issues. Brand Safety can be defined as a set… Continue reading What Is Brand Safety And The Current Need For It In Protecting Brands?

Contextual Targeting Helps Improves Digital Marketing Campaigns With changing privacy laws, the need for a cookieless contextual targeting solution has become imperative. Google ads enable brands and advertisers of all different sizes to promote their services through YouTube, Search and Display ads. Being the largest advertising platform advertisers can set specific goals and budgets for… Continue reading Contextual Targeting Helps Improves Digital Marketing Campaigns