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3D illustration of a smartphone displaying social media notifications, surrounded by emojis, likes, and a megaphone, representing digital marketing, social engagement, and online promotion.

What American Eagle, Doja Cat, and Tootsie Pop Teach Us About Advertising in 2025

September 15, 2025
Illustration of a pair of blue jeans, representing fashion, retail clothing, and apparel marketing.

Sydney Sweeney’s “Great Jeans” Ad: What it Reveals About Creative Testing, Controversy, and the Need for Good Data

August 20, 2025
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History of Jingles in U.S. Advertising: From Classic Radio Tunes to Modern Sonic Logos

August 13, 2025
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AI Advertising in 2025: The Ultimate Guide for Marketers and Media Buyers

June 10, 2025
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‍Microsoft Shuts Xandr, Netflix and YouTube Double Down on AI Ads: What It Means for Advertisers

May 20, 2025
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‍Signal Loss in Advertising: What It Is and How to Move Forward

April 18, 2025
Illustration of a person working on a laptop with a glowing light bulb above their head, representing creativity, innovation, and idea generation.

AI in Advertising 2025: 3 Principles Every Marketer Needs to Know

April 10, 2025
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What Is Ad Fatigue? How to Detect & Fix It for Better Campaign Performance

March 14, 2025
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The Hidden Bias in Ad Tech: How Superficial Diversity Metrics Fail Brands

March 6, 2025
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Top 10 AI Tools Transforming Ad Creative Analysis in 2025

January 28, 2025
Illustration of two marketers working with a laptop and megaphone in front of a rising bar chart, symbolizing marketing growth, campaign performance, and digital advertising success.

6 Things We Learned About Digital Advertising in 2024

January 28, 2025
Illustration of a woman chatting with an AI chatbot on her smartphone, symbolizing conversational AI, automation, and human–AI interaction in digital communication.

The Rise of AI Agents in AdTech (2025 and Beyond)

January 16, 2025
Graphic showing a data analytics dashboard with charts next to the Google Ads logo, symbolizing performance tracking and integration between AdSkate and Google Ads.

Top 10 Google Ads Best Practices for Optimizing Your Campaigns in 2025

January 10, 2025
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Political Advertising in 2024: 3 Technologies That Are Putting User Privacy First

November 4, 2024
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Mastering Creative Analytics: A Complete Beginner's Guide

August 10, 2024
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Can AI Be Creative? A Deep Dive Into Artificial Intelligence's Creative Potential

July 31, 2024
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The Future of AI in Digital Advertising: Trends and Innovations

July 30, 2024
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The Importance of Creative Analysis in Business Success

June 4, 2024
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Netflix, Hulu, and Prime Video: The Rise of Advertising in Streaming

April 26, 2024
Capitol building and American flags.

The Evolution of Political Advertising: Cultivating Success with Creative Analysis

April 5, 2024
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MFA Sites: Unlocking Solutions with AI and Creative Analysis of Data

March 22, 2024
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Exploring the Future Impact of Generative AI on the Economy, Workforce, and Education

August 14, 2023
Influencer sitting on chair in front of phone and tripod.

The Power of Influencer Marketing: The Rise, Impact, and 5Ws of This Marketing Strategy

May 5, 2023
Illustrated 3D OpenAI graphic.

Revolutionizing Advertising with ChatGPT: How This AI is Changing the Game

January 12, 2023
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Breaking Up Big Tech And Its Effects On Digital Advertising

May 18, 2022
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Contextual Targeting Is The Key To CTV And OTT Advertising

October 1, 2021