Synthetic audiences are AI-generated personas designed to simulate real human behavior, attitudes, and responses, without collecting any personal user data. Created using large-scale public datasets and machine learning models, they act as intelligent proxies for real-world segments, helping marketers test creative strategies, analyze resonance, and make data-informed decisions, all in a privacy-safe way.
As traditional targeting methods become more limited, advertisers are left with a data vacuum. You still need to know who your message is for, but without violating trust or privacy.
Synthetic audiences fill that gap.
They let you:
Think of them as a next-gen digital focus group, always on, emotionally intelligent, and privacy-compliant.
Creating synthetic audiences doesn’t require pixels or PII. Instead, they’re built through a structured, multi-step process:
In a campaign powered by synthetic audiences, Barnett Home Decor tested 438 creatives across 1,000+ personas. One version, emphasizing product comfort, resonated with Boomers but fell flat with affluent consumers. Based on that, the brand:
Outcome: Smarter creative choices before the first dollar was spent.
Here’s how to use them at each campaign stage:
Do synthetic audiences replace real humans in testing?
No. They supplement human insight, offering scalable, ethical pre-campaign intelligence.
Are they GDPR and CCPA compliant?
Yes. Synthetic audiences do not use personal identifiers or behavioral tracking.
Can I use them with any ad format?
Yes. They work for video, static, interactive, and even native formats.
In a privacy-first world, synthetic audiences offer something rare: actionable insights that don’t rely on exploitation. They represent a bridge between data-driven strategy and emotionally intelligent creative.
They’re not just a workaround. They’re a competitive advantage.
If you want to know:
Then synthetic audiences are essential for your toolkit.