How Did Barnett Home Decor Predict Ad Success with Synthetic Audiences?

Goal

Barnett Home Decor, a family-owned maker of handcrafted latex foam cushions, partnered with AdSkate to better understand how creative elements influenced audience engagement across multiple campaigns. The objective was to identify which design attributes, tones, and visual styles resonated most with specific audience segments, from homeowners and interior design enthusiasts to middle-class and eco-conscious consumers. These insights would guide Barnett’s future creative direction and audience targeting.

Process

AdSkate’s AI analyzed 438 ad creatives, spanning both static images and videos, through its Pre-Campaign Analysis Engine. Each creative was broken down into attributes like color palette, typography, image tone, messaging clarity, and contextual appeal.

The AI then matched each creative against 1,000+ synthetic audiences, modeled populations representing different psychographic and behavioral traits, to determine resonance levels across key segments.

Top Audience Segments Identified:

• Homeowners
• Middle-Class Consumers
• DIY & Home Improvement Enthusiasts
• Interior Design Professionals
• Eco-Conscious & Sustainability Advocates

Campaign Details

Ad Creatives Analyzed: 438

Creative Formats: Static and video

Primary Goal: Optimize creative resonance before campaign launch

Campaign Insights Using AdSkate’s AI

• Homeowners responded best to visuals that evoked comfort, craftsmanship, and pride of ownership.
• Eco-conscious audiences favored messaging that highlighted sustainability, such as “GREENGUARD Gold Certified Fabrics” and “Made in the USA.”
• Female audiences connected most with DIY-style content that emphasized creativity, empowerment, and warmth.
• Interior design professionals valued ads reflecting current trends — cohesive color palettes, natural textures, and practical elegance.
• Middle-class consumers preferred clarity and practicality, with straightforward visuals and messaging that communicated value and utility.

Impact

By leveraging AdSkate’s AI-driven creative intelligence, Barnett Home Decor gained clear, actionable insights into which visuals and messages resonated with each audience.

The analysis revealed that subtle design refinements, such as emphasizing practicality, sustainability, and lifestyle context, could significantly improve engagement and brand perception.

Barnett’s future campaigns now integrate these insights, allowing the brand to craft visuals that feel both timeless and targeted, connecting with customers on authenticity, craftsmanship, and comfort.

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