AI/Machine Learning

Blogs

Key insights into the landscape of digital marketing

Google’s AI Overviews Links Update: What Changed, Why CTR May Shift, and What Marketers Should Monitor

February 18, 2026

ChatGPT Ads: A Marketer’s Guide for Measurement, Testing, Creative QA, and Brand Safety

February 16, 2026

Face Recognition in Smart Glasses: A Marketer’s Readiness Guide for Consent, Brand Safety, and Measurement

February 13, 2026

Super Bowl LIX Ads: What AI’s Big Moment Means for Creative Effectiveness and Validation

February 11, 2026

AI Disclosure in Advertising: An Execution-Ready Checklist Based on the IAB Transparency Framework

February 9, 2026

ChatGPT Ads Readiness Playbook: Creative QA, Brand Safety, and Measurement Baselines for Conversational Placements

February 6, 2026

ChatGPT Ads Are Here (and Expensive): A Practical Testing and Measurement Checklist for First Pilots

February 2, 2026

Walmart, Sparky, and Marty: How Creative Intelligence Is the Key to Winning Retail Media

January 9, 2026

Why Synthetic Audience Analysis Will Be Mission-Critical for Advertisers by 2026

November 20, 2025

How Synthetic Audiences Are Making Creative Strategy Feel Human Again

November 17, 2025

AI Agents in 2025: How Autonomous Systems Are Reshaping Advertising and Marketing

November 13, 2025
Synthetic Audiences blog thumbnail

What Are Synthetic Audiences? How AI-Modeled Personas Are Reshaping Digital Advertising

November 4, 2025
Colorful illustration of various jewelry pieces including necklaces, bracelets, rings, and bangles, surrounded by abstract design elements and AdSkate branding in the corner.

Jewelry Ads That Sell: How Creative Analytics Turns Beauty Into Clicks

October 31, 2025
Illustration showing a digital dashboard with user profile icons above it, representing audience segmentation, persona insights, and targeted marketing analysis.

5 Ways to Know Your Audience Before Launching a Campaign

October 22, 2025
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The Future of Advertising: 5 Key Takeaways from Advertising Week NYC 2025

October 14, 2025
Illustration of a person analyzing bar and pie charts on a tablet, representing data analysis, marketing performance metrics, and business intelligence.

What Is Creative Analytics? The 2025 Guide to Data-Driven Creativity

October 13, 2025
Graphic with the text “MCP (Model Context Protocol)” over a connected network design, representing AI system interoperability and contextual data integration.

7 Things to Know About MCP (Model Context Protocol) in 2025

October 7, 2025
Graphic showing overlapping icons of OpenAI and TikTok logos, representing AI-powered creativity, social media innovation, and generative content integration.

OpenAI’s TikTok-Style AI App: What It Means for Creative Trust, Brand Authenticity, and Measurement

October 3, 2025
Illustration of a human head silhouette connected by network nodes and lines, representing artificial intelligence, neural networks, and data-driven decision-making.

AI Creative Analytics 101: How AdSkate Helps Brands Navigate Walled Gardens

September 10, 2025
Illustration of a laptop connected to multiple circular nodes, representing network connectivity, data sharing, and digital communication systems.

Why MCP is the Future of Advertising: Smarter Workflows, Sharper Campaigns

August 27, 2025
Graphic showing two connected web interfaces with a gear labeled “REST vs API,” representing a comparison between RESTful APIs and general API architectures in software development.

MCP vs API-Only Workflows: Which Is Right for Your Marketing Team?

August 18, 2025
Graphic showing three blue human figures with the text “Inferred Audiences,” representing AI-driven audience segmentation and data-based audience prediction.

Inferred Audiences: The Fastest Way to Know Who Your Ad Will Work For

July 23, 2025
Illustration of a laptop surrounded by creative tools like a camera, drone, and video equipment, representing digital content creation, media production, and visual storytelling.

How AI and Creative Analytics Are Reshaping Advertising in 2025

July 17, 2025
Abstract illustration of overlapping colorful human profiles with visible eyes, representing perception, audience insights, and creative intelligence.

Synthetic Audiences Explained: How Marketers Are Using AI to Predict Campaign Performance in 2025

July 1, 2025
Graphic of a pastel-colored play button icon with an “AI” label, representing AI-powered video generation, automation, and intelligent media creation.

‍Midjourney vs. Veo vs. Other AI Video Generation Tools in 2025

June 26, 2025
Illustration comparing two robots labeled “Machine Learning” and “Artificial Intelligence,” representing the difference between ML and AI technologies in automation and data processing.

‍Machine Learning vs. AI: What’s the Difference? (And Why It Matters for Marketing)

June 13, 2025
Illustration of a friendly robot holding a glowing light bulb beside charts and papers, representing AI innovation, creativity, and data-driven ideas.

AI Advertising in 2025: The Ultimate Guide for Marketers and Media Buyers

June 10, 2025
Illustration of two user avatars, one male and one female, representing audience personas, user profiles, and demographic segmentation.

Why Pre-Launch Persona Insights Matter: Find Your Ideal Customer Without Privacy Risks

April 30, 2025
Graphic comparing targeted advertising and untargeted advertising using audience icons, illustrating how personalized ads reach specific users while generic ads miss engagement opportunities.

The Importance of Audience Analysis Before Campaign Launch (and How to Spend Smarter on Ads)

April 29, 2025
Illustration of a man pointing to a “Special Offer” ad with performance statistics around it, representing ad creative analysis, conversion optimization, and marketing insights.

‍Why Every DSP Needs AI-Powered Creative Analytics in 2025

April 22, 2025
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How to Improve Ads: 10 Expert Strategies Backed by AI & Data

March 28, 2025
Illustration of a developer surrounded by coding windows, icons, and network elements, symbolizing software development, programming, and digital innovation.

The Best Ad Reporting Tool for 2025: Elevate Creative Performance with AI

March 24, 2025
Graphic with AdSkateGPT logo and tagline “Your personal media analyst,” symbolizing an AI-powered tool that provides automated media insights and creative performance analysis.

Unlocking AI-Powered Creativity: Introducing AdSkate GPT

March 11, 2025
Graphic showing Vivo Barefoot and Lems Shoes logos with “vs” between them, representing a comparison of minimalist footwear brands and marketing strategies.

Vivobarefoot vs. Lems: AI-Powered Creative Analysis of Barefoot Shoe Ads

February 20, 2025
Graphic showing logos of AdSkate, Motion, Celtra, and Vidmob with “vs” in the center, representing a comparison of AI creative analytics and ad performance platforms.

AdSkate vs. Vidmob, Motion, and Celtra: The Ultimate Creative Analytics Comparison

February 13, 2025
Illustration of a woman shopping online with a smartphone and cart full of products, representing e-commerce, digital retail, and online shopping behavior.

How AI Workflows for Sales Drive More Conversions in E-Commerce

February 12, 2025
Graphic showing the Google Web Designer logo, representing Google’s tool for creating interactive HTML5 ads, animations, and responsive web designs.

How to Create High-Performing Product Sale Banners in Google Web Designer (With AI Insights)

February 5, 2025
Illustration of a laptop showing rising bar charts surrounded by icons for networking, global connectivity, and analytics, symbolizing digital marketing performance and data integration.

The Hidden Costs of Digital Marketing Services & How AI Can Fix Them

February 4, 2025
Illustration of a robot helping a stressed marketer at a desk with a crossed-out Google Ads logo, symbolizing AI automation simplifying ad management and reducing campaign fatigue.

How to Turn Off Google Ads Automated Assets

February 3, 2025
Illustration of a person analyzing charts on digital screens beside the Meta logo, representing Facebook and Instagram ad analytics, performance tracking, and creative optimization.

Best Tools for Creative Strategy in Meta Ads: How AI Unlocks Better Performance

January 31, 2025
Graphic showing a magnifying glass over a folder with a missing file icon next to the Google Ads logo, representing data retrieval, campaign issue detection, or missing ad asset analysis.

Google PMax Assets Specifications: Why Missing Data Hurts Campaigns (& How AI Fixes It)

January 30, 2025
Illustration of a friendly robot character beside a checklist, representing AI automation, task management, and intelligent workflow efficiency.

Top 10 AI Tools Transforming Ad Creative Analysis in 2025

January 28, 2025
Illustration of a person sitting with their head down surrounded by social media posts and heart icons, representing social media pressure, online validation, and digital burnout.

Attention Scores: How to Solve Ad Fatigue and Boost Digital Campaign Performance

January 24, 2025
Graphic showing Starbucks and Dunkin’ logos side by side, representing a comparison of coffee brand marketing strategies and advertising performance.

Avoiding Ad Fatigue: Lessons from Starbucks and Dunkin’s Ad Strategies

January 23, 2025
Illustration of people placing emoji faces on colored podiums, representing customer satisfaction, audience sentiment, and brand perception analysis.

Advertising AI: Better Ad Results in Less Time

January 22, 2025
Illustration of a person working at a computer with large upward arrows, symbolizing growth in digital advertising performance and campaign success.

AI Ad Generator: Smarter Ads with AdSkate’s Storyboard

January 21, 2025
AdSkate graphic displaying the text “Google Ads Integration” on a black background with colorful geometric shapes, representing AdSkate’s integration with Google Ads for creative analytics.

Unlocking Asset-Level Insights: AdSkate’s Breakthrough Google Ads Integration

January 17, 2025
Graphic showing an API network icon beside the AdSkate logo, representing AdSkate’s API integration and data connectivity for advertising analytics.

AdSkate’s API Technology: Transforming DSP Analytics

January 16, 2025
Graphic of a green battery icon with a lightning bolt above the Google Ads logo, representing campaign performance boost and ad optimization energy.

5 Ways to Supercharge Your Google PMax Campaigns with AI Creative Analytics

January 15, 2025
Graphic showing Discover and Mastercard logos side by side with “vs” between them, representing a comparison of Discover card and Mastercard advertising strategies.

Discover Card Ads vs. Mastercard Ads: AI Insights on Creative Performance

January 15, 2025
Graphic showing a data analytics dashboard with charts and metrics alongside checkmarks for CTR and Engagement Rates, representing ad performance tracking and Google Ads insights.

Maximizing Click-Through Rates with Creative Analytics in Performance Max Campaigns

January 14, 2025
Illustration of a marketer using a megaphone to promote ads across multiple digital platforms, symbolizing online advertising, cross-channel marketing, and media campaign strategy.

How AI Agents Will Transform Digital Advertising in 2025: Trends and Insights

January 8, 2025
Illustration of the capitol building.

Political Advertising in 2024: 3 Technologies That Are Putting User Privacy First

November 4, 2024
Illustrated people scrolling through retail products in VR simulation.

Creative Analysis: Your Secret Weapon for Retail Marketing Success

September 17, 2024
Lightbulb with arrows pointing outward.

Creative Analytics vs. Dynamic Creative Optimization: What's the Difference?

September 9, 2024
Illustrated people around a globe.

Multicultural Marketing: A Comprehensive Guide to Culturally Relevant Advertising in 2025

September 6, 2024
Illustration of heads with gears inside and light bulb and wrench on bright yellow background.

AI Creative Analytics: What You Need to Know

September 4, 2024
Person standing against blue night sky with white book graphic.

Mastering Creative Analytics: A Complete Beginner's Guide

August 10, 2024
Blurred city lights.

The Perfect Guide to Dynamic Creative Optimization for Beginners

August 2, 2024
Eiffel tower with Olympic logo.

2024 Paris Olympics: Harnessing the Power of Programmatic Advertising and AI-Powered Creative Analytics

August 2, 2024
Abstract image representing creativity in AI.

Can AI Be Creative? A Deep Dive Into Artificial Intelligence's Creative Potential

July 31, 2024
Abstract bright yellow image representing the future of AI in advertising.

The Future of AI in Digital Advertising: Trends and Innovations

July 30, 2024
Graphs on a laptop screen sitting on a reflective desk.

Mastering Creative Analysis for Successful Marketing Campaigns

July 29, 2024
3D graphs on a dark blue surface.

The Ultimate Guide to AI's Impact on the Advertising Industry

July 26, 2024
Patchwork with pink, blue, gray, and other colors.

The Ultimate Guide to Mastering Dynamic Creative Optimization in 2025

July 22, 2024
Lines of code on a computer.

The Influence of Artificial Intelligence on Contemporary Marketing Strategies

July 15, 2024
Abstract data illustration shaped like a tree.

Boost Your A/B Testing Efficiency with AI-Driven Creative Solutions

July 10, 2024
Smartphone pointed up at skyscrapers.

Unlocking the Power of Creative Analytics for Enhanced Ad Performance

July 8, 2024
Stack of books with gray background.

Unleashing the Power of Creative Analytics: A Comprehensive Guide

July 7, 2024
Graphic representation of data nodes.

Your Guide to Dynamic Creative Optimization (DCO)

July 4, 2024
Post-Its on a wall.

The Importance of Creative Analysis and How to Master It

July 4, 2024
Elevating metal structure.

Elevating Ad Performance with Innovative Creative Analytics

June 28, 2024
Boat full of creative objects.

The Ultimate Guide to Understanding AI in Advertising

June 21, 2024
Person's hands typing on keyboard with hovering graphics above it.

The Importance of Creative Analysis in Business Success

June 4, 2024
Dandelion with green background.

Understanding the Potential of Creative Analytics: A Comprehensive Guide

May 23, 2024
Stethoscope, syringes, clock, and other pharmaceutical supplies.

The Ultimate Guide to Pharmaceutical Advertising: Strategy, Ethics, and AI’s Role in Healthcare Marketing

April 16, 2024
Cursor pointed at URL of website.

MFA Sites: Unlocking Solutions with AI and Creative Analysis of Data

March 22, 2024
Blocks with arrows pointing upwards.

Enhancing Performance and Boosting Conversions through Creative Analysis

August 21, 2023
Robot holding light bulb.

Revolutionizing Digital Advertising: The AI-Powered Future of Ads

July 21, 2023
Man standing in front of wall with creative graphics.

Exploring the Limitless Creativity of Generative AI

March 13, 2023
Birds eye view of people working creatively together.

Amplifying Creativity: Embracing AI in the Creative Industry

February 8, 2023