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Google Floc Vs Topics Google has announced a new feature called Topics, which is set to replace FLoC (Federated Learning of Cohorts). This new feature will block digital tracking cookies and focus on the individual, rather than overall browsing history trends for groups of people. This will allow users to be more anonymous while also… Continue reading Google Floc Vs Topics

6 Ways To Increase Audience Interest And Drive Conversions For Your Google Ads Campaign Google Ads (formerly known as Adwords) can be a great way to promote your business and generate leads. But in order to get the best results from your campaign, you need to know how to design an effective campaign. Here are… Continue reading 6 Ways To Increase Audience Interest And Drive Conversions For Your Google Ads Campaign

What Is Brand Awareness And How To Increase Brand Awareness? 5 Practical Tips to Create Brand Awareness in Your Advertising Campaign. Brand awareness is the process of making customers, potential customers, and others aware of a brand. It’s a complex task that involves a variety of methods. Here are 5 practical tips to help you… Continue reading What Is Brand Awareness And How To Increase Brand Awareness?

advertising policy changes leading to uncertainty for brands and advertisers A product launch can be an incredibly exciting time for a business. It’s the culmination of months, if not years, of planning and preparation, and it represents a major milestone in terms of bringing a new product to market. But what goes into a product… Continue reading What Is A Product Launch?

Increasing Spending Patterns In Online Grocery Shopping And Shift In The Digital Advertising The online advertising industry can be considered a huge success with many digital advertisers using online marketing tactics for their products. Despite online advertisement potential online grocery shopping has been a relatively slow-growing industry until 2020. According to eMarketer, Online food and… Continue reading Increasing Spending Patterns In Online Grocery Shopping And Shift In The Digital Advertising

ott marketing and the future of digital marketing How OTT Marketing is Changing Digital Marketing. For those who are not familiar with OTT Marketing, it is the abbreviation for over-the-top marketing. This method is a way to promote and sell your products and services using video content distribution on third party streaming channels such as… Continue reading OTT Marketing And The Future Of Digital Marketing

Artificial Intelligence Meets Commercials The computer vision revolution is here. IT’S A TECHNOLOGY THAT IS ALREADY IMPACTING DIGITAL ADVERTISING AND WILL CONTINUE TO DO SO FOR YEARS TO COME. In this blog post, we’ll take a look at the basics of computer vision as it relates to digital advertising and how it can be used… Continue reading Artificial Intelligence Meets Commercials

How Gpt-3 Is Using Neural Networks To Change Digital Marketing As We Know It? ARE YOU AFTER MORE REAL-TIME TRAFFIC DIRECTLY TO YOUR SITE? ARE YOU AFTER BETTER ENGAGEMENT WITH THE AID OF ARTIFICIAL INTELLIGENCE? DO YOU WANT TO PERSONALIZE CONTENT, TAILOR IT TO USER PREFERENCES AND TASTES? IS THERE A NEED FOR NATURAL LANGUAGE… Continue reading How Gpt-3 Is Using Neural Networks To Change Digital Marketing As We Know It?

How To Effectively Use Managed Placement In Google Ads Using AdSkate’s Data Knowing how to use Google ads is key to having a successful Google Ads campaign. Google Ads enable marketers who are up-to-date with the latest trends and strategies, to gain more exposure for their business, products, or services. Unfortunately, Google ad campaigns can… Continue reading How To Effectively Use Managed Placement In Google Ads Using Adskate’s Data

How Cookie Targeting Affects Your Marketing In A Privacy-first World Consumers’ fight for their right to privacy and protection in a data-driven world has been taking place for more than two decades. Netscape introduced the first browser cookie in 1994, allowing businesses to recognize users, follow their online activities, and construct consumer profiles without alerting… Continue reading How Cookie Targeting Affects Your Marketing In A Privacy-first World