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Contextual Targeting Is The Key To Ctv And Ott Advertising It’s no secret that the future of digital advertising is cookieless and shifting to contextual advertising. Several big players have implemented important data and privacy policy changes that directly impact the ability of advertisers to reach their target audience through behavioral methods. Apple’s ID for… Continue reading Contextual Targeting Is The Key To Ctv And Ott Advertising

What Is Brand Safety And The Current Need For It In Protecting Brands? In the complex landscape of advertising, brand safety has become a pivotal and crucial issue to solve. Large advertising agencies and publishers are working in tandem to help global brands solve brand safety-related issues. Brand Safety can be defined as a set… Continue reading What Is Brand Safety And The Current Need For It In Protecting Brands?

Contextual Targeting Helps Improves Digital Marketing Campaigns With changing privacy laws, the need for a cookieless contextual targeting solution has become imperative. Google ads enable brands and advertisers of all different sizes to promote their services through YouTube, Search and Display ads. Being the largest advertising platform advertisers can set specific goals and budgets for… Continue reading Contextual Targeting Helps Improves Digital Marketing Campaigns