The Evolution of Political Advertising: Cultivating Success with Creative Analysis
In 2008, presidential candidates spent $22.25 million on online political ads. By 2016, this figure had risen to $1.4 billion. This growth didn’t happen
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AdSkate has been a cheat code for our agency. Many advertisers recognize the immense value of contextual targeting, but omit it from their campaign strategies because of the massive amount of time that it typically takes to plan an effective contextual campaign. That has all changed thanks to AdSkate. In the modern privacy-first, soon-to-be-cookieless advertising landscape, we are so lucky to have AdSkate as one of our trusted partners
Creatives have a huge impact on the performance of the campaigns; however, unlike other campaign components (channels, targeting, bids, budgets, etc.), there hasn’t been a data driven approach to optimizing creatives. AdSkate overcomes this critical gap by providing detailed insights on factors driving creative performance. We have leveraged the tool across campaigns to unearth insights that have been valuable for marketing as well as creative teams, and build a data driven approach to optimizing creatives and drive performance.
Working with Adskate was easy and effective. They opened our eyes to many creative optimizations that we would never think of and provided us with insights that wowed our clientele. Moving forward we always recommend using their AI optimizations on all of our campaigns.
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In 2008, presidential candidates spent $22.25 million on online political ads. By 2016, this figure had risen to $1.4 billion. This growth didn’t happen
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