How To Effectively Use Managed Placement In Google Ads Using AdSkate’s Data
Knowing how to use Google ads is key to having a successful Google Ads campaign.
Google Ads enable marketers who are up-to-date with the latest trends and strategies, to gain more exposure for their business, products, or services. Unfortunately, Google ad campaigns can be affected by many factors which may cause unexpected outcomes. To name a few: – Low quality score due to poor ad placement (e.g., mismatch of advertiser’s keyword interests and actual landing page)
To mitigate any sort of shortfalls within a campaign Google Ads has created a section called “Placements”. The “Placements” tab can be accessed by setting up a “New Campaign” and while choosing the campaign parameters the user can access the “Placements” section of Google Ads.
Managed placement is a way for Google to automate the process of matching relevant keywords with appropriate ad placements on third-party sites which have been pre-approved by Google as being high quality, relevant and non-intrusive.
In this article, we will highlight the use of AdSkate’s data in Google Ads and how easily it plugs into specific campaigns. The pre-approved locations are contextually relevant based on the advertiser’s campaign intent. Managed placements are an efficient way for companies who want to keep ads easy, simple, and less time-consuming while Google manages everything else that matters.
To give you an example, let’s say an advertiser is interested in promoting their new swimwear line. They would conduct the necessary steps in setting up their campaign. Once they have set up their campaign the necessary placements will be provided by AdSkate based on campaign parameters. The list would consist of domains and YouTube channels that would be relevant to swimming and related activities to swimming that the advertiser can display their ads on.
Using AdSkate’s data advertisers can achieve success in their Google ad campaigns by improving click-through rates (CTR), reducing cost-per-click (CPC), and increasing return on investment (ROI). The following example illustrates the advantage of implementing AdSkate’s data. AdventurePPC, one of AdSkate’s long-standing clients’, implemented AdSkate’s data for a YouTube campaign for a privacy hardware company. Prior to using AdSkate, they had implemented traditional methods of targeting in Google Ads for the YouTube campaign and that did not yield positive results.
By leveraging AdSkate’s data, AdventurePPC was provided with 300 YouTube channels for optimum targeting. The YouTube campaign ran for 45 days and the success of the campaign was measured against the historic benchmark of traffic and revenue. After running the necessary regression analysis it was determined that the YouTube campaign generated an incremental revenue increase of 44.1% compared to the benchmark that was previously set. To read more about the case study click here.
To provide an additional example, one of AdSkate ‘s implemented AdSkate’s data for a YouTube campaign. The advertising agency was facing challenges in terms of increasing branded search traffic and driving the right audience to increase brand awareness. By implementing AdSkate’s data for the YouTube campaign the ad agency noticed the following: 152.39 Percent, 40.54% CPA decrease 278.35% increase in revenue 278.35% increase in purchases 50.26% conversion increase. Click here to read more about the campaign from the client’s end.
Google Ads is a powerful tool for digital marketers, but it has its limitations. In order to be at the top of your game and always have an edge on your competitors, you need more data than just what’s available in Google Ads. When we combine AdSkate’s insights with those from Google Ads, we give advertisers access to some of the most comprehensive campaign metrics out there.
This means they can know exactly how their ads are performing and optimize accordingly so that not only do they get better ROI and brand awareness but also reach new customers who may never otherwise see their message or product! What sort of issues do you face using Google Ads? Let us help – our team would love to talk about ways we can best support.