Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market

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Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market The advertising industry is in the midst of a digital transformation. Advertisers increasingly turn to programmatic advertising to reach their target audiences more effectively. And as ad dollars move into the programmatic space, advertising platforms like The Trade Desk have led… Continue reading Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market

Programmatic Advertising in a Post-Cookie World: Everything Advertisers Should Know

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Programmatic Advertising in a Post-cookie world: everything advertisers should know Programmatic Buying is a type of advertising that allows for ads’ automated purchase and placement. Experts predict that programmatic buying ad spending will grow in 2022, specifically by 16% this year. It allows for more efficient and effective use of ad spending and targeting potential… Continue reading Programmatic Advertising in a Post-Cookie World: Everything Advertisers Should Know

Why advertisers should pay more attention to esports

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Why advertisers should pay more attention to esports Targeting a specific niche audience can be difficult. There are a lot of factors to consider, such as what platform to use, what kind of content to create, and how to market it effectively. However, with careful planning and execution, targeting a specific niche can be a… Continue reading Why advertisers should pay more attention to esports

Digital Marketing & E-commerce: A Look Into The Future

Digital Marketing & E-commerce: A Look Into The Future Digital marketing and e-commerce are two essential aspects of any business today. Leveraging these, firms have the opportunity to reach and sell to their target audience with never-before-seen efficiency. The growth of innovative technologies in these areas provides businesses further opportunities to optimize their digital advertising… Continue reading Digital Marketing & E-commerce: A Look Into The Future

Audience Based Targeting Vs Contextual Targeting: Which Is Better?

Audience Based Targeting Vs Contextual Targeting: Which Is Better? Two main types of targeting can be used when placing ads online: audience-based targeting and contextual-based targeting. Both have their advantages and disadvantages, so it’s essential to understand the similarities and differences to choose the best option for your needs. What is audience-based targeting? Audience-based targeting… Continue reading Audience Based Targeting Vs Contextual Targeting: Which Is Better?

Digital Advertising Prices Are Rising. Here Is Why And What To Do About It.

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Breaking Up Big Tech And Its Effects On Digital Advertising Data-driven marketing and advertising can be very effective in reaching consumers who are difficult to reach through traditional methods. By using data to target consumers, businesses can more effectively reach their target audiences and save money on advertising costs. Additionally, data-driven marketing and advertising can… Continue reading Digital Advertising Prices Are Rising. Here Is Why And What To Do About It.

Breaking Up Big Tech And Its Effects On Digital Advertising

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Breaking Up Big Tech And Its Effects On Digital Advertising With Big tech increasingly dominating the advertising industry, understanding how these companies operate is more important than ever. Here’s a look at some of the ways Big tech is changing advertising. Big tech is making advertising more personal. Big tech companies can target ads very… Continue reading Breaking Up Big Tech And Its Effects On Digital Advertising

Is Netflix Going To Enter The Advertising Landscape?

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Is Netflix Going To Enter The Advertising Landscape? This question has been the center of debate for some time now. Earlier in the year, Netflix announced it would be increasing its service price, and customers expressed their dissatisfaction. As a result, the company has experienced a decline in Q1 subscribers and expects subscribers to decline… Continue reading Is Netflix Going To Enter The Advertising Landscape?

The 6 Major Google Ads Tips For Fashion Brands In 2022

The 6 Major Google Ads Tips For Fashion Brands In 2022 Did you know that 80% of businesses focus on Google Ads for PPC campaigns? If you’re looking to get your brand noticed online, it makes sense that the majority of the marketers are using one of the world’s most popular advertising platforms. Even though… Continue reading The 6 Major Google Ads Tips For Fashion Brands In 2022

How Fashion Brands Can Reach Online Shoppers Using Youtube Advertising

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How Fashion Brands Can Reach Online Shoppers Using Youtube Advertising If you’ve shopped online in the past year, you’ve probably realized that the online retail experience has changed drastically. The covid-19 pandemic dramatically changed the way fashion brands and labels are using YouTube as a medium to reach their target audience. Through the past decade,… Continue reading How Fashion Brands Can Reach Online Shoppers Using Youtube Advertising