Why advertisers should pay more attention to esports Targeting a specific niche audience can be difficult. There are a lot of factors to consider, such as what platform to use, what kind of content to create, and how to market it effectively. However, with careful planning and execution, targeting a specific niche can be a… Continue reading Why advertisers should pay more attention to esports
Digital Marketing & E-commerce: A Look Into The Future Digital marketing and e-commerce are two essential aspects of any business today. Leveraging these, firms have the opportunity to reach and sell to their target audience with never-before-seen efficiency. The growth of innovative technologies in these areas provides businesses further opportunities to optimize their digital advertising… Continue reading Digital Marketing & E-commerce: A Look Into The Future
Audience Based Targeting Vs Contextual Targeting: Which Is Better? Two main types of targeting can be used when placing ads online: audience-based targeting and contextual-based targeting. Both have their advantages and disadvantages, so it’s essential to understand the similarities and differences to choose the best option for your needs. What is audience-based targeting? Audience-based targeting… Continue reading Audience Based Targeting Vs Contextual Targeting: Which Is Better?
Breaking Up Big Tech And Its Effects On Digital Advertising Data-driven marketing and advertising can be very effective in reaching consumers who are difficult to reach through traditional methods. By using data to target consumers, businesses can more effectively reach their target audiences and save money on advertising costs. Additionally, data-driven marketing and advertising can… Continue reading Digital Advertising Prices Are Rising. Here Is Why And What To Do About It.
Breaking Up Big Tech And Its Effects On Digital Advertising With Big tech increasingly dominating the advertising industry, understanding how these companies operate is more important than ever. Here’s a look at some of the ways Big tech is changing advertising. Big tech is making advertising more personal. Big tech companies can target ads… Continue reading Breaking Up Big Tech And Its Effects On Digital Advertising
Is Netflix Going To Enter The Advertising Landscape? This question has been the center of debate for some time now. Earlier in the year, Netflix announced it would be increasing its service price, and customers expressed their dissatisfaction. As a result, the company has experienced a decline in Q1 subscribers and expects subscribers to decline… Continue reading Is Netflix Going To Enter The Advertising Landscape?
Real-Time Bidding (RTB) is the process of buying and selling ads in real-time on a per-impression basis. In the RTB process, a DSP, an ad exchange, and an SSP are involved.
Header bidding is an advanced method of programmatic advertising where publishers have the opportunity to offer inventory multiple ad exchange before making a call to an ad server.
In the advertising technology ecosystem, an ad server is responsible for showcasing what kind of ads are showcased to a specific audience.
A demand-side platform (DSP) enables advertisers to buy advertising inventory across different domains, apps, and video platforms.