Why advertisers should pay more attention to esports

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Why advertisers should pay more attention to esports Targeting a specific niche audience can be difficult. There are a lot of factors to consider, such as what platform to use, what kind of content to create, and how to market it effectively. However, with careful planning and execution, targeting a specific niche can be a… Continue reading Why advertisers should pay more attention to esports

Digital Marketing & E-commerce: A Look Into The Future

Digital Marketing & E-commerce: A Look Into The Future Digital marketing and e-commerce are two essential aspects of any business today. Leveraging these, firms have the opportunity to reach and sell to their target audience with never-before-seen efficiency. The growth of innovative technologies in these areas provides businesses further opportunities to optimize their digital advertising… Continue reading Digital Marketing & E-commerce: A Look Into The Future

Audience Based Targeting Vs Contextual Targeting: Which Is Better?

Audience Based Targeting Vs Contextual Targeting: Which Is Better? Two main types of targeting can be used when placing ads online: audience-based targeting and contextual-based targeting. Both have their advantages and disadvantages, so it’s essential to understand the similarities and differences to choose the best option for your needs. What is audience-based targeting? Audience-based targeting… Continue reading Audience Based Targeting Vs Contextual Targeting: Which Is Better?

Digital Advertising Prices Are Rising. Here Is Why And What To Do About It.

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Breaking Up Big Tech And Its Effects On Digital Advertising Data-driven marketing and advertising can be very effective in reaching consumers who are difficult to reach through traditional methods. By using data to target consumers, businesses can more effectively reach their target audiences and save money on advertising costs. Additionally, data-driven marketing and advertising can… Continue reading Digital Advertising Prices Are Rising. Here Is Why And What To Do About It.

Breaking Up Big Tech And Its Effects On Digital Advertising

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Breaking Up Big Tech And Its Effects On Digital Advertising With Big tech increasingly dominating the advertising industry, understanding how these companies operate is more important than ever. Here’s a look at some of the ways Big tech is changing advertising. Big tech is making advertising more personal. Big tech companies can target ads very… Continue reading Breaking Up Big Tech And Its Effects On Digital Advertising

Is Netflix Going To Enter The Advertising Landscape?

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Is Netflix Going To Enter The Advertising Landscape? This question has been the center of debate for some time now. Earlier in the year, Netflix announced it would be increasing its service price, and customers expressed their dissatisfaction. As a result, the company has experienced a decline in Q1 subscribers and expects subscribers to decline… Continue reading Is Netflix Going To Enter The Advertising Landscape?

What is RTB?

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What is RTB? Real Time Bidding (RTB) is the process of buying and selling ads in real time on a per impression basis. In RTB process, a DSP, an ad exchange and an SSP is involved. Through the RTB process the advertiser can bid on specific inventory that they would like to purchase from a… Continue reading What is RTB?

What is header bidding?

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What is header bidding? Header bidding is an advanced method of programmatic advertising where publishers have the opportunity to offer inventory multiple ad exchange before making a call to an ad server. By letting multiple DSPs bd on a the same inventory made available by a specific publishers this makes the publisher to make money.… Continue reading What is header bidding?

What is an Ad Server?

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What is an Ad Server? In the advertising technology ecosystem, an ad server is responsible for showcasing what kind of ads are showcased to a specific audience. Additionally, collects relevant metrics (impressions, clicks, click thru rates etc.) Publishers, advertisers and ad agencies implement ad servers to deploy advertising campaigns. Demand Side platform and supply side… Continue reading What is an Ad Server?

What is a DSP?

What is a DSP? A demand-side platform (DSP) enables advertisers to buy advertising inventory across different domains, apps, and video platforms. DSPs are connected to an advertising exchange. An advertising exchange enables DSP to connect to a marketplace. Through the marketplace, users can buy specific ad inventory. The buying process used to be facilitated by… Continue reading What is a DSP?