What is an Ad Server?

In the advertising technology ecosystem, an ad server is responsible for showcasing what kind of ads are showcased to a specific audience. Additionally, collects relevant metrics (impressions, clicks, click thru rates etc.)

Publishers, advertisers and ad agencies implement ad servers to deploy advertising campaigns. Demand Side platform and supply side platform incorporate ad servers for their marketing operations.

about adskate

AdSkate is a technology firm focused on developing innovative solutions and services for the advertising world.

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