A demand-side platform (DSP) enables advertisers to buy advertising inventory across different domains, apps, and video platforms.
DSPs are connected to an advertising exchange. An advertising exchange enables DSP to connect to a marketplace. Through the marketplace, users can buy specific ad inventory.
The buying process used to be facilitated by humans but with the advent of machine learning technologies, advertisers are able to bid on ad inventories in real-time. DSPs have helped facilitate an efficient means of buying ad inventory, optimization of ad spend, and real-time analysis of campaign performance.
DSPs are used in the programmatic buying realm and they work in tandem with an SSP (Supply Side Platform).
AdSkate is a technology firm focused on developing innovative solutions and services for the advertising world.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |