Sentiment analysis applies NLP (Natural Language Processing) techniques to determine whether the data is positive, negative, or neutral. In other words, sentiment analysis is the process of understanding and detecting specific sentiments associated with a video, podcast, or text-based domain.
At AdSkate, we score a body of text, video, or audio segment on a scale of 0 to 1.
0 – Extremely Negative
0.5 – Neutral
The user can use this data to make a determination whether to allocate advertising dollars to that specific media channel.