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Different types of YouTube advertising?

The YouTube platform is powerful and there are many different places you can advertise your brand on YouTube. The different ways to create an ad format on YouTube within Google Ads or Dv360. They are as follows:

  • Trueview - TrueView is a YouTube video ad format that gives a viewer the option to skip an ad after 5 seconds of viewing it.
  • Pre-Roll - Pre-Roll ads are a YouTube video ad format that is commonly 15, 30, and 60-second ads.
  • Bumper Ads - Bumper ads are a short video format that lasts for 6 seconds or less that loads before the YouTube video selected to watch

Based on your campaign objective you can select one of the following:

Trueview Ads: Ads can be showcased on GDN (Google Display Network) in addition to appearing on YouTube. There are two types of Trueview Ads:

  • In-Stream Ads - In-Stream Ads that play before, during, or right after your Youtube video has finished playing. If you do decide to select in-stream ads you can include a call to action that you can personalize to fit your messaging. Brands and advertisers should keep in mind that users have the capability to skip the ads 5 seconds in. So the messaging has to be concise.
  • Discovery Ads - These are ads that show up on the side rails on the YouTube search result page. The major difference between In-stream ads and discovery ads is that for discovery ads businesses get charged each time a user clicks on them, unlike in-stream ads where a brand or an advertiser gets charged if their ads get viewed for more than 15 seconds.

Pre Roll Ads - The user cannot skip the ads. The ad can appear before the video starts or in the middle or the end of the video. The video ads can usually be 15 seconds long. For a pre-roll ad ensure that you have a call to action and make it easy for the viewer to learn more about your brand.

Bumper Ads: They are similar to pre-roll ads where the user cannot skip the ad. The ads usually land up being 6 seconds long and play directly before the video on YouTube. Bumper ads are great for brand awareness and are not best suited if you are trying to promote a product or sell something that is information-heavy. The advertiser has to make sure that their ads are concise and stick to the narrative.

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