terminologies

Managed Placements in Google Ads allow you to choose targeted websites and apps that are relevant to your business.​

Google ads is an advertising tool that enables advertisers and brands to launch different types of advertising campaigns.

Sentiment analysis applies NLP (Natural Language Processing) techniques to determine whether the data is positive, negative, or neutral.

Brand safety can be defined as the practice to keep advertisers and brands safe from content that can potentially damage or harm the reputation of a brand.

Contextual targeting is the way to target your audience using specific topics and keywords.