Marketing

Blogs

Key insights into the landscape of digital marketing

Illustration of a person analyzing bar and pie charts on a tablet, representing data analysis, marketing performance metrics, and business intelligence.

What Is Creative Analytics? The 2025 Guide to Data-Driven Creativity

October 13, 2025
Graphic showing icons of a document labeled “Brand,” a pen, an envelope, and a business card, representing branding, visual identity, and marketing communication design.

Branded Entertainment and Storytelling: Why Ads Are Becoming TV Shows

September 26, 2025
Illustration of a pair of blue jeans, representing fashion, retail clothing, and apparel marketing.

Sydney Sweeney’s “Great Jeans” Ad: What it Reveals About Creative Testing, Controversy, and the Need for Good Data

August 20, 2025
Illustration of a diverse group of people holding hearts beneath a chemistry flask icon, representing diversity, inclusion, and the science of human connection in marketing.

Inferred Audiences vs. First-Party Data: What Marketers Need to Know

July 4, 2025
Abstract illustration of overlapping colorful human profiles with visible eyes, representing perception, audience insights, and creative intelligence.

Synthetic Audiences Explained: How Marketers Are Using AI to Predict Campaign Performance in 2025

July 1, 2025
Illustration comparing two robots labeled “Machine Learning” and “Artificial Intelligence,” representing the difference between ML and AI technologies in automation and data processing.

‍Machine Learning vs. AI: What’s the Difference? (And Why It Matters for Marketing)

June 13, 2025
Illustration of a smartphone surrounded by icons for email, calculator, and web navigation, representing mobile marketing, digital communication, and online interaction.

Why Social Commerce and Influencer Marketing Matter in 2025

June 4, 2025
Illustration of a person wearing a virtual reality headset and holding controllers, representing VR technology, immersive experiences, and digital innovation.

Immersive Advertising: How AR and VR Are Shaping Consumer Engagement

May 29, 2025
Isometric illustration of an AI robot working with servers and data dashboards, representing artificial intelligence, machine learning, and big data processing.

‍Creative Analytics 101: The Ultimate 2025 Guide to Smarter Ad Decisions

May 27, 2025
Illustration of a medical clipboard with a checklist, pen, and stethoscope, representing healthcare documentation, patient care, and medical record management.

Healthcare Marketing Glossary: Key Terms, Metrics, and Strategies for Medical Marketers

May 1, 2025
AdSkate logo with the text “Pre-Campaign Analysis,” representing AdSkate’s AI-powered tool for testing and optimizing ad creatives before launch.

Introducing Pre-Campaign Analysis: Test Before You Spend

April 21, 2025
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AI in Advertising 2025: 3 Principles Every Marketer Needs to Know

April 10, 2025
Illustration of a person analyzing charts and graphs on a presentation board, symbolizing data analysis, marketing insights, and performance tracking.

Why Advertising Industry Benchmarks Matter (And How to Use Them to Improve Performance)

April 1, 2025
Illustration of a single red fish swimming in the opposite direction of three gray fish, symbolizing innovation, individuality, and standing out from the competition.

‍Hyper-Personalization in D2C Marketing: Why AI-Driven Creative Insights Matter

March 17, 2025
Illustration of diverse hands coming together in a fist bump, symbolizing teamwork, inclusion, unity, and collaboration in a professional or creative environment.

The Hidden Bias in Ad Tech: How Superficial Diversity Metrics Fail Brands

March 6, 2025
Illustration of a blue football trophy with stars, symbolizing the Super Bowl, sports marketing, and high-profile advertising campaigns.

Best Super Bowl 2025 Ads: Top 5 Commercials Ranked (So Far)

February 7, 2025
Illustration of a laptop showing rising bar charts surrounded by icons for networking, global connectivity, and analytics, symbolizing digital marketing performance and data integration.

The Hidden Costs of Digital Marketing Services & How AI Can Fix Them

February 4, 2025
Illustration of a woman analyzing charts and graphs on a large computer screen, representing data-driven marketing, performance analytics, and campaign optimization.

Ad ROI Calculator: How to Maximize Your Marketing Investments

January 27, 2025
Graphic showing Starbucks and Dunkin’ logos side by side, representing a comparison of coffee brand marketing strategies and advertising performance.

Avoiding Ad Fatigue: Lessons from Starbucks and Dunkin’s Ad Strategies

January 23, 2025
Illustration of a diverse marketing team collaborating on a strategy with sticky notes and a laptop, representing creative planning, teamwork, and campaign development.

‍Creative vs Analytic vs Critical Thinking: A Balanced Approach to Marketing‍

January 13, 2025
Graphic of speech bubble saying 'Attention Please!'.

How Do I Boost Ad Attention? Unlocking the Power of Attention in Advertising for Maximum Impact

November 21, 2024
Illustration of the capitol building.

Political Advertising in 2024: 3 Technologies That Are Putting User Privacy First

November 4, 2024
Illustrated people scrolling through retail products in VR simulation.

Creative Analysis: Your Secret Weapon for Retail Marketing Success

September 17, 2024
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Point of Care (POC) Marketing Explained: Connecting with Patients Where It Matters Most

September 12, 2024
Illustration of healthcare provider greeting patient through a screen.

The Ultimate Guide to Healthcare Advertising in 2024: Connecting with Patients in the Digital Age

September 10, 2024
Illustrated people around a globe.

Multicultural Marketing: A Comprehensive Guide to Culturally Relevant Advertising in 2025

September 6, 2024
Illustration of heads with gears inside and light bulb and wrench on bright yellow background.

AI Creative Analytics: What You Need to Know

September 4, 2024
Graphs on a laptop screen sitting on a reflective desk.

Mastering Creative Analysis for Successful Marketing Campaigns

July 29, 2024
3D graphs on a dark blue surface.

The Ultimate Guide to AI's Impact on the Advertising Industry

July 26, 2024
Lines of code on a computer.

The Influence of Artificial Intelligence on Contemporary Marketing Strategies

July 15, 2024
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Unleashing the Power of Creative Analytics: A Comprehensive Guide

July 7, 2024
Graphic representation of data nodes.

Your Guide to Dynamic Creative Optimization (DCO)

July 4, 2024
Post-Its on a wall.

The Importance of Creative Analysis and How to Master It

July 4, 2024
Elevating metal structure.

Elevating Ad Performance with Innovative Creative Analytics

June 28, 2024
Dandelion with green background.

Understanding the Potential of Creative Analytics: A Comprehensive Guide

May 23, 2024
Skateboard with orange wheels.

Why Digital Advertising Benefits Skateboard Brands

May 22, 2024
Gray humanoid robot.

Revolutionizing Ad Creative Optimization with Artificial Intelligence

April 19, 2024
Stethoscope, syringes, clock, and other pharmaceutical supplies.

The Ultimate Guide to Pharmaceutical Advertising: Strategy, Ethics, and AI’s Role in Healthcare Marketing

April 16, 2024
Capitol building and American flags.

The Evolution of Political Advertising: Cultivating Success with Creative Analysis

April 5, 2024
World cup trophy being held in the air.

The Ultimate Guide to World Cup Advertising

March 13, 2024
Person holding shopping bags.

Unlocking Retail Success: A Creative Approach to Analytics

February 16, 2024
Recent grad standing in front of city.

Unveiling the Secrets: How Creative Analysis Powers Higher Education Marketing Campaigns and Drives Advertising Spend

July 11, 2023
Two gaming controllers on red background.

Why Marketers Should Invest in Gaming Ads

April 12, 2023
Birds eye view of people working creatively together.

Amplifying Creativity: Embracing AI in the Creative Industry

February 8, 2023
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The Dangers of Ignoring Creative Analysis in Marketing

October 19, 2022
Light bulb flying through the clouds with orange background.

What is a Product Launch?

February 10, 2022
Robot with neurons and connections extending from head symbolizing AI innovation.

How Gpt-3 Is Using Neural Networks To Change Digital Marketing As We Know It?

November 22, 2021
Wooden blocks stacked to spell “BRAND” with a chess pawn beside them, representing brand growth, marketing strategy, and creative analytics.

What Is Brand Safety And The Current Need For It In Protecting Brands?

September 20, 2021