Creativity is Key: A Look Into the 2023 Superbowl Ads Super Bowl ads have become an American institution, with each year bringing more and more impressive commercials that capture the attention of millions of viewers. But while the production quality of these ads continues to rise, one thing remains consistent: creative analysis is essential for… Continue reading Creativity is Key: A Look Into the 2023 Superbowl Ads
Artificial Intelligence (AI) is a sizzling topic that’s been creating waves in recent years, capturing the attention of industries and sparking discussions on its impact.
Tech Giants and Smaller Brands: Navigating the Impact of Governing Laws and Transparency on Digital Advertising The rise of data giants like Google, Twitter, and Facebook has profoundly affected smaller and larger brands. These companies have revolutionized how businesses interact with consumers and gather information about them. But with the increase in personal data, privacy… Continue reading Navigating the Impact of Data Privacy Laws and Regulations
ChatGPT is a revolutionary new technology that is transforming digital advertising. In the first week of its launch, ChatGPT crossed one million users.
One of the most popular sporting events in the world is the FIFA World Cup, which draws millions of viewers every year and generates millions of dollars worth of advertising revenue.
A successful online video streaming platform relies on its ability to deliver content viewers want to watch. To succeed, any online video streaming platform needs to deliver content that viewers are interested in watching. Some of the best OTT platforms know how to use data to develop new content ideas.
The creatives of a company are essential for a variety of reasons. First, they establish the brand identity of the company. Second, they can attract new customers and retain existing customers. Third, they can increase sales and reduce marketing expenses.
In retail media advertising, brands advertise on retail sites or apps to reach consumers. Customers are supposed to see the ads when they’re already in a buying mindset. This type of advertising is still in its infancy, but it has already begun to gain traction. The ad tech industry benefits from retail media advertising, so let’s take a closer look at it.
Using Creative Analysis to Improve Performance and Drive Conversions The foundation of any successful marketing campaign is solid storytelling. Advertisers need to understand their audience and what they’re looking for to create creative content that engages customers and drives conversions – but most importantly, creates an emotional connection with the consumer so as much positive… Continue reading Using Creative Analysis to Improve Performance and Drive Conversions
Advertisers: Why You Should Care About OpenPath and Its Effects on the SSP Market The advertising industry is in the midst of a digital transformation. Advertisers increasingly turn to programmatic advertising to reach their target audiences more effectively. And as ad dollars move into the programmatic space, advertising platforms like The Trade Desk have led… Continue reading Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market