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Key insights into the landscape of digital marketing

How Synthetic Audiences Are Making Creative Strategy Feel Human Again

November 17, 2025
Illustration of a person analyzing bar and pie charts on a tablet, representing data analysis, marketing performance metrics, and business intelligence.

What Is Creative Analytics? The 2025 Guide to Data-Driven Creativity

October 13, 2025
Illustration of a human head silhouette connected by network nodes and lines, representing artificial intelligence, neural networks, and data-driven decision-making.

AI Creative Analytics 101: How AdSkate Helps Brands Navigate Walled Gardens

September 10, 2025
Illustration of a laptop surrounded by creative tools like a camera, drone, and video equipment, representing digital content creation, media production, and visual storytelling.

How AI and Creative Analytics Are Reshaping Advertising in 2025

July 17, 2025
Isometric illustration of an AI robot working with servers and data dashboards, representing artificial intelligence, machine learning, and big data processing.

‍Creative Analytics 101: The Ultimate 2025 Guide to Smarter Ad Decisions

May 27, 2025
Illustration of cars labeled with Netflix, Microsoft, and YouTube logos racing toward a trophy marked “Automation,” representing marketing automation, speed, and digital innovation.

‍Microsoft Shuts Xandr, Netflix and YouTube Double Down on AI Ads: What It Means for Advertisers

May 20, 2025
Illustration of two user avatars, one male and one female, representing audience personas, user profiles, and demographic segmentation.

Why Pre-Launch Persona Insights Matter: Find Your Ideal Customer Without Privacy Risks

April 30, 2025
Graphic comparing targeted advertising and untargeted advertising using audience icons, illustrating how personalized ads reach specific users while generic ads miss engagement opportunities.

The Importance of Audience Analysis Before Campaign Launch (and How to Spend Smarter on Ads)

April 29, 2025
Graphic of a Wi-Fi symbol with an exclamation mark, representing network error, connection issue, or internet outage warning.

‍Signal Loss in Advertising: What It Is and How to Move Forward

April 18, 2025
Graphic with AdSkateGPT logo and tagline “Your personal media analyst,” symbolizing an AI-powered tool that provides automated media insights and creative performance analysis.

Unlocking AI-Powered Creativity: Introducing AdSkate GPT

March 11, 2025
Illustration of a robot helping a stressed marketer at a desk with a crossed-out Google Ads logo, symbolizing AI automation simplifying ad management and reducing campaign fatigue.

How to Turn Off Google Ads Automated Assets

February 3, 2025
Graphic showing a magnifying glass over a folder with a missing file icon next to the Google Ads logo, representing data retrieval, campaign issue detection, or missing ad asset analysis.

Google PMax Assets Specifications: Why Missing Data Hurts Campaigns (& How AI Fixes It)

January 30, 2025
Illustration of a friendly robot character beside a checklist, representing AI automation, task management, and intelligent workflow efficiency.

Top 10 AI Tools Transforming Ad Creative Analysis in 2025

January 28, 2025
Illustration of two marketers working with a laptop and megaphone in front of a rising bar chart, symbolizing marketing growth, campaign performance, and digital advertising success.

6 Things We Learned About Digital Advertising in 2024

January 28, 2025
Illustration of a person sitting with their head down surrounded by social media posts and heart icons, representing social media pressure, online validation, and digital burnout.

Attention Scores: How to Solve Ad Fatigue and Boost Digital Campaign Performance

January 24, 2025
AdSkate graphic displaying the text “Google Ads Integration” on a black background with colorful geometric shapes, representing AdSkate’s integration with Google Ads for creative analytics.

Unlocking Asset-Level Insights: AdSkate’s Breakthrough Google Ads Integration

January 17, 2025
Graphic showing an API network icon beside the AdSkate logo, representing AdSkate’s API integration and data connectivity for advertising analytics.

AdSkate’s API Technology: Transforming DSP Analytics

January 16, 2025
Illustration of a woman chatting with an AI chatbot on her smartphone, symbolizing conversational AI, automation, and human–AI interaction in digital communication.

The Rise of AI Agents in AdTech (2025 and Beyond)

January 16, 2025
Graphic showing a data analytics dashboard with charts and metrics alongside checkmarks for CTR and Engagement Rates, representing ad performance tracking and Google Ads insights.

Maximizing Click-Through Rates with Creative Analytics in Performance Max Campaigns

January 14, 2025
Smartphone displaying the WhatsApp logo next to a rising bar chart with an upward arrow, symbolizing WhatsApp marketing growth and business communication performance.

Revolutionizing Campaign Insights: Why AdSkate’s WhatsApp Integration is a Game Changer for Agencies and Brands

January 7, 2025
Graphic of test paper with pencil.

Why AI Creative Analysis Thrives on Multivariate Testing (and Not A/B Testing)

January 3, 2025
Illustration of head with pencil, lightbulb, and star coming out of the top.

Creative Analysis: The Game-Changing Approach to Modern Advertising

December 11, 2024
Graphic of stethoscope and illustrated family and hearts.

Point of Care (POC) Marketing Explained: Connecting with Patients Where It Matters Most

September 12, 2024
Lightbulb with arrows pointing outward.

Creative Analytics vs. Dynamic Creative Optimization: What's the Difference?

September 9, 2024
Corners of a white building.

The Ultimate Guide to Dynamic Creative Optimization (DCO)

August 14, 2024
Person standing against blue night sky with white book graphic.

Mastering Creative Analytics: A Complete Beginner's Guide

August 10, 2024
Magnifying glass on blue/green background.

Creative Analysis: Enhancing Your Advertising Strategy with Data-Driven Insights

August 8, 2024
Google logo on side of building.

15 Proven Strategies for Google Ads

August 6, 2024
Blurred city lights.

The Perfect Guide to Dynamic Creative Optimization for Beginners

August 2, 2024
Eiffel tower with Olympic logo.

2024 Paris Olympics: Harnessing the Power of Programmatic Advertising and AI-Powered Creative Analytics

August 2, 2024
Abstract bright yellow image representing the future of AI in advertising.

The Future of AI in Digital Advertising: Trends and Innovations

July 30, 2024
Graphs on a laptop screen sitting on a reflective desk.

Mastering Creative Analysis for Successful Marketing Campaigns

July 29, 2024
Patchwork with pink, blue, gray, and other colors.

The Ultimate Guide to Mastering Dynamic Creative Optimization in 2025

July 22, 2024
Abstract data illustration shaped like a tree.

Boost Your A/B Testing Efficiency with AI-Driven Creative Solutions

July 10, 2024
Stack of books with gray background.

Unleashing the Power of Creative Analytics: A Comprehensive Guide

July 7, 2024
Graphic representation of data nodes.

Your Guide to Dynamic Creative Optimization (DCO)

July 4, 2024
Post-Its on a wall.

The Importance of Creative Analysis and How to Master It

July 4, 2024
Elevating metal structure.

Elevating Ad Performance with Innovative Creative Analytics

June 28, 2024
Boat full of creative objects.

The Ultimate Guide to Understanding AI in Advertising

June 21, 2024
Person's hands typing on keyboard with hovering graphics above it.

The Importance of Creative Analysis in Business Success

June 4, 2024
Dandelion with green background.

Understanding the Potential of Creative Analytics: A Comprehensive Guide

May 23, 2024
Remote pointed at television with lots of apps.

Netflix, Hulu, and Prime Video: The Rise of Advertising in Streaming

April 26, 2024
Capitol building and American flags.

The Evolution of Political Advertising: Cultivating Success with Creative Analysis

April 5, 2024
Cursor pointed at URL of website.

MFA Sites: Unlocking Solutions with AI and Creative Analysis of Data

March 22, 2024
Hands at keyboard with lock graphic symbolizing governing laws and transparency.

Tech Giants and Smaller Brands: Navigating the Impact of Governing Laws and Transparency on Digital Advertising

January 27, 2023
A pile of cookies.

How Cookie Targeting Affects Your Marketing In A Privacy-first World

October 15, 2021
Papers, graphs, and glasses on a desk.

Contextual Targeting Is The Key To CTV And OTT Advertising

October 1, 2021
Person analyzing data on a laptop with a digital bar chart and line graph overlay, representing marketing or business performance growth.

Contextual Targeting Helps Improves Digital Marketing Campaigns

April 26, 2021