Goal

An advertising agency wanted to provide their client, Everlywell, with data-driven performance insights on creatives used for social media campaigns.

Process

AdSkate analyzed Everlywell’s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 119

• Images: 89
• Videos: 30

Creative Attributes Identified: 157

Creative Extraction Examples

Objects - Pharmacy product, medical test

Creative Style - Photoshoot-staged

Image Tone - Sophisticated, modern

Campaign Insights Using AdSkate’s AI

• Increased Click-Through Rate (CTR)
  • ‍Everlywell saw a 56% increase in CTR in creatives where only the product itself was showcased.
  • There was a 41% boost in CTR when a person was highlighted in the ad.