Goal

An ad agency wanted to provide their client, San Diego Hat Company, data-driven insights using AdSkate’s AI to assess the performance of their display and video campaign’s creatives.

Process

AdSkate analyzed San Diego Hat Company's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 20

• Images: 12
• Videos: 8

Creative Attributes Identified: 37

Campaign Length: 5 months

Creative Extraction Examples

Objects: Hay, fedora, hat, sweater, straw-hat, chair, city, person-woman

Primary Ad Message: 'Your new favorite fedora', 'Travel easy with packable hats'

Image Tone: Urban, earthy, serene

Campaign Insights Using AdSkate’s AI

• Boosted Click-Through Rate (CTR): Creatives that showcased a boat, water, and a city saw a 44% increase in CTR.
• Image Tone Improved CPA: Ad creatives with an earthy image tone had a 59% higher CPA than average.‍
• Cost Per Click (CPC) Improvement: Creatives with a lifestyle focus that juxtaposed a chair and a city saw a 64% improvement in CPC.