Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market

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Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market The advertising industry is in the midst of a digital transformation. Advertisers increasingly turn to programmatic advertising to reach their target audiences more effectively. And as ad dollars move into the programmatic space, advertising platforms like The Trade Desk have led… Continue reading Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market

Programmatic Advertising in a Post-Cookie World: Everything Advertisers Should Know

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Programmatic Advertising in a Post-cookie world: everything advertisers should know Programmatic Buying is a type of advertising that allows for ads’ automated purchase and placement. Experts predict that programmatic buying ad spending will grow in 2022, specifically by 16% this year. It allows for more efficient and effective use of ad spending and targeting potential… Continue reading Programmatic Advertising in a Post-Cookie World: Everything Advertisers Should Know