How OTT Platforms Use Creative Data to Make Great Content

Ott Platforms Creative Data

How OTT platforms use creative data to make great content A successful online video streaming platform relies on its ability to deliver content viewers want to watch. To succeed, any online video streaming platform needs to deliver content that viewers are interested in watching. Some of the best OTT platforms know how to use data… Continue reading How OTT Platforms Use Creative Data to Make Great Content

The Dangers of Ignoring Creative Analysis in Marketing

The Dangers of Ignoring Creative Analysis in Marketing

The Dangers of Ignoring Creative Analysis in Marketing The creatives of a company are essential for a variety of reasons. First, they establish the brand identity of the company. Second, they can attract new customers and retain existing customers. Third, they can increase sales and reduce marketing expenses.   The creatives of a company can… Continue reading The Dangers of Ignoring Creative Analysis in Marketing

Taking Advantage of Retail Media Advertising in the Adtech Industry

Taking Advantage of Retail Media Advertising in the Adtech Industry

Taking Advantage of Retail Media Advertising in the Adtech Industry In retail media advertising, brands advertise on retail sites or apps to reach consumers. Customers are supposed to see the ads when they’re already in a buying mindset. This type of advertising is still in its infancy, but it has already begun to gain traction.… Continue reading Taking Advantage of Retail Media Advertising in the Adtech Industry

Using Creative Analysis to Improve Performance and Drive Conversions

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Using Creative Analysis to Improve Performance and Drive Conversions The foundation of any successful marketing campaign is solid storytelling. Advertisers need to understand their audience and what they’re looking for to create creative content that engages customers and drives conversions – but most importantly, creates an emotional connection with the consumer so as much positive… Continue reading Using Creative Analysis to Improve Performance and Drive Conversions

Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market

openpath_ssp_market

Advertisers: Why You Should Care About OpenPath and Its Effects on the SSP Market The advertising industry is in the midst of a digital transformation. Advertisers increasingly turn to programmatic advertising to reach their target audiences more effectively. And as ad dollars move into the programmatic space, advertising platforms like The Trade Desk have led… Continue reading Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market

Programmatic Advertising in a Post-Cookie World: Everything Advertisers Should Know

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Programmatic Advertising in a Post-cookie world: everything advertisers should know Programmatic Buying is a type of advertising that allows for ads’ automated purchase and placement. Experts predict that programmatic buying ad spending will grow in 2022, specifically by 16% this year. It allows for more efficient and effective use of ad spending and targeting potential… Continue reading Programmatic Advertising in a Post-Cookie World: Everything Advertisers Should Know