WithClarity Boost Engagement Using AdSkate Insights

the overview

WithClarity, in collaboration with AdventurePPC, utilized AdSkate’s analytics to refine their digital marketing strategy, focusing particularly on their retargeting and remarketing efforts. The primary goal was to enhance engagement and conversion rates for their jewelry lines, with a special emphasis on the Luxe Collection and more attainable jewelry items.

the Process

The process hinged on a detailed examination of campaign data through AdSkate’s platform, which involved:

Creative Assessment: Identifying key design elements in the ads that engaged customers, such as color tones and product presentation styles.
Performance Analysis: Linking these creative elements with hard performance metrics, such as CTR and conversion rates, to establish what influenced campaign success.
Strategic Implementation: Using these insights to make informed adjustments to the creatives and overall campaign strategies.

The Insights

From AdSkate’s analysis, several key insights emerged that directly influenced campaign adjustments:

Video Content Effectiveness: Campaigns that featured engagement ring videos after retargeting visitors from the Loose Diamond page saw a combined CTR increase to 4.27%, up from a below-average 0.3% for static images.
Impact of Promotional Messaging: Ads highlighting the ‘Free Gift’ promotion performed best when the promotion was mentioned in the primary text, resulting in a significant uplift in purchases—from 2 purchases when mentioned at the end of a video to 5 purchases when mentioned upfront.
Product Positioning Success: The shift from high AOV items, which engaged but did not convert, to more accessible items from the Reserve Collection resulted in better alignment between customer interest and purchasing behavior.

Strategic Implementations and Outcomes

From AdSkate’s analysis, several key insights emerged that directly influenced campaign adjustments:

Video Content Effectiveness: Campaigns that featured engagement ring videos after retargeting visitors from the Loose Diamond page saw a combined CTR increase to 4.27%, up from a below-average 0.3% for static images.
Impact of Promotional Messaging: Ads highlighting the ‘Free Gift’ promotion performed best when the promotion was mentioned in the primary text, resulting in a significant uplift in purchases—from 2 purchases when mentioned at the end of a video to 5 purchases when mentioned upfront.
Product Positioning Success: The shift from high AOV items, which engaged but did not convert, to more accessible items from the Reserve Collection resulted in better alignment between customer interest and purchasing behavior.
These data-driven strategies allowed WithClarity to not only increase their overall campaign effectiveness but also to achieve a more substantial ROI by aligning their advertising efforts closely with consumer behavior and preferences.