How Did Illinois Lottery Achieve +32% CTR with AdSkate’s AI?

Goal

Illinois Lottery, a state-operated lottery that funds public education and other special causes in Illinois, sought data-driven insights using AdSkate’s AI to assess the performance of their campaign’s creatives.

Process

AdSkate analyzed the Illinois Lottery's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 15

Creative Attributes Extracted: 35

Savings with AdSkate: 14%

Creative Extraction Examples

Objects: Safe, phone, raccoon, lottery ticket, gold coin

Image Tone: Dynamic, earthy

Call To Action: “Play today”

Campaign Insights Using AdSkate’s AI

• 86% boost in CTR in creatives featuring a QR code in the image.
• 32% increase in CTR when the primary ad message “Buy, Scan, Play” was included.
• 29% improvement in CTR in creatives that showcased numbers.