Kotak Life Insurance sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Kotak Life Insurance's Meta ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 34

Creative Attributes Identified: 19

Cost Savings With AdSkate: 13%

Creative Extraction Examples

Objects: Person-man, backpack, dog, travel accessories, mobile phone

Primary Ad Message: “Complete your journey! Get a Kotak811 credit card with no income documents (en), chase your dreams with the Kotak811 #dreamdifferent credit card(en)"

Campaign Insights Using AdSkate’s AI

• Creatives with objects ‘backpack’ and ‘dog’ had a 75% higher CTR than average.
• 24% improvement in CPC in creatives with a mobile phone, person-man, and travel accessories.
‍