Goal

Kars4Kids sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Kars4Kids' ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 34

Creative Attributes Identified: 56

Campaign Length: 3 months

Savings with AdSkate: 14%

Creative Extraction Examples

Objects: Car, coffee, streets, laptop, plants, child, soccer

Primary Ad Message: “We'll call you to schedule a pickup at a time that works best for you. And you don't even need to be there when I arrive."

Call To Action: "Donate Now", "Schedule A Pickup"

Campaign Insights Using AdSkate’s AI

• The objects 'baby', 'beach', and 'lawnmower' led to a 49% improvement in CPC.
• Incorporating the primary ad message "Real estate donation, you may gain more by donating, save time and money, smooth and easy process, skip the hassle, real estate donation made easy, your tax benefits are waiting" led to a 31% improvement in CPA.
• The presence of the objects 'plants', 'streets', and 'person-man' in ad creatives boosted Result by 34%.