Goal

Harissons Bags sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Harissons Bags' ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 14

Creative Attributes Identified: 27

Campaign Length: 1 month

Cost Savings With AdSkate: 7,500 INR

Creative Extraction Examples

Objects: Raincover, handle, zipper, passport, laptop, sunglasses

Primary Ad Message: “Going out of town this weekend?"

Call to Action: "Buy Cabin Size Trolley Bag"

Campaign Insights Using AdSkate’s AI

• Objects 'handle' and 'wheel' lead to a 22% increase in CTR.
• Incorporating the objects 'zipper', 'buckles', and 'lamps' leads to a 60% boost in total Add To Cart.
• The primary ad messages 'Going out of town this weekend?' lead to a 34% boost in total Landing Page Views.