How Did Cyrus Improve Campaign Efficiency with Creative Analytics?

Goal

Cyrus, a contemporary fashion brand, sought data-driven creative insights using AdSkate’s AI to understand what was driving performance across their digital ad campaigns.

Process

AdSkate analyzed Cyrus’ ad creatives and campaign data to assess how specific creative attributes, such as objects, image tone, calls-to-action, and promotional messaging, impacted performance.

Campaign Details

Ad Creatives Analyzed: 49

Creative Attributes Identified: 381

Creative Extraction Examples

Objects: Chair, person, wall, brooch, red cardigan, shopping bag, sweater, earring, wooden floor, window frame

Image Tone: Vibrant, earthy

Primary Ad Messages: “Shop 30% off everything!”, “Last-minute gifts, made easy.”

Promotion Messages: “Gifts under $100”, “Black Friday deals”

Campaign Insights Using AdSkate’s AI

• The CTA “Shop 30% off everything!” generated a 75% increase in CTR.
• Creatives with a vibrant image tone were associated with a 46% improvement in CPA.
• The promotion message “Gifts under $100” resulted in a 56% reduction in CPC.