Goal

Chevy sought data-driven insights using AdSkate’s AI to assess the performance of their display campaign’s creatives.

Process

AdSkate analyzed Chevy's ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 4

Creative Attributes Identified: 13

Campaign Length: 1 month

Savings with AdSkate: 7%

Creative Extraction Examples

Objects: Woods, house, city streets, flowers

Primary Ad Message: "Your Crew Can Have A Roomy, No Compromise Interior", "The First-Ever Equinox EV Gives Your Advanced Safety Features And The Technology"

Campaign Insights Using AdSkate’s AI

• Incorporating 'shopping', 'flowers', and 'house' boosted CTR by 25%.
• The Primary Ad Message "Your Crew Can Have A Roomy, No Compromise Interior" led to an 2% increase in Result.