Ep. 17: Synthetic Audiences, Smarter Campaigns, and the Future of Data-Driven Marketing - Myles Younger

In this episode of Impressions & Chai, Akaash Ramakrishnan talks with Myles Younger from UofDigital about how synthetic audiences and AI are transforming advertising. They explore the shift from third-party data to privacy-safe modeling, how LLMs are improving creative testing, and what this means for the future of campaign planning.