Dr. Alexa Fox is an Associate Professor of Marketing at The University of Akron. Prior to academia, Alexa worked for strategic marketing and online marketing firms, as well as a nonprofit organization, where she conducted marketing research, created online copy, and developed marketing, social media, and branding strategies. Salil Save, Co-Founder and CEO at AdSkate had the opportunity to discuss with Dr. Fox the different aspects to keep in while parenting kids in the age of social media.