client uses adSkate’s data to increase
conversions for app campaign

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the overview

An ad agency conducted work for a leading financial app. The ad agency was looking to increase the number of app downloads and improve the conversion rate for the overall campaign.

the challenge

The ad agency wanted to increase the total amount of app installs given a break-even cost-per-install. Also, they wanted to leverage automation across Google Ads networks to expand their reach to more potential subscribers.

the process

Based on the campaign targeting parameters provided by the advertising agency, AdSkate was able to leverage its technology to provide a necessary list of app placements for optimal targeting. The data provided by AdSkate was easily implemented by the ad agency in Google Ads.

the insights

By implementing AdSkate’s data for the App campaign the ad agency was able to achieve a view rate of 22% and a 45% increase in customer downloads. AdSkate’s data set helped the ad agency beat the industry standards