client uses adSkate’s data to increase
conversions for app campaign

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the overview

An ad agency conducted work for a leading financial app. They were looking to increase the number of app downloads and improve the conversion rate for the overall campaign.

the challenge

The ad agency wanted to increase the total amount of app installs given a break-even cost-per-install. They also wanted to leverage automation across Google Ads networks to expand their reach to more potential subscribers.

the process

Based on the campaign targeting parameters provided by the advertising agency, AdSkate was able to provide a necessary list of app placements for optimal targeting. This data was then easily implemented by the ad agency in Google Ads.

the insights

By implementing AdSkate’s technology for the App campaign the ad agency was able to achieve a view rate of 22% and a 45% increase in customer downloads. This helped the ad agency beat the industry standards