How Did Kenneth S. Nugent, P.C. Boost Cost Per View by 58%?

Goal

Kenneth S. Nugent, P.C., a personal injury law firm, sought data-driven insights using AdSkate’s AI to assess the performance of their campaign’s creatives.

Process

AdSkate analyzed Kenneth S. Nugent, P.C.'s ad creatives and campaign data to assess the performance of creative attributes and parameters.

Campaign Details

Ad Creatives Analyzed: 44

Creative Attributes Identified: 190

Savings with AdSkate: 36%

Creative Extraction Examples

Objects: Picture, lamp, computer, mug, pen, window, check, paper, suit, woman, man, truck, road, parachute, sky, tie

Image Tone: Professional, vibrant

Call To Action: "Call now for a free case evaluation and find out what your case could be worth!", "Call 1-800-call ken.", "Scan to call now!"

Campaign Insights Using AdSkate’s AI

• 79% boost in CTR in creatives featuring a parachute and the sky.
• 63% increase in Conversions in creatives that emphasized 'serious wreck injuries'.
• 58% improvement in Cost Per View (CPV) when the call to action "Scan to call now!" was included.