How Did Brother Improve Campaign Performance with Creative Analysis?
Brother sought data-driven insights using AdSkate’s AI to assess the performance of its advertising creatives and understand which visual elements and messaging styles drove stronger campaign performance.
The goal was to identify which creative attributes, such as image tone, objects, and messaging, influenced engagement and conversion outcomes across the campaign.
AdSkate analyzed Brother’s ad creatives and campaign data to evaluate the performance of creative attributes and parameters.
Using AI-powered creative analysis, the platform extracted attributes including:
Ad Creatives Analyzed: 15
Creative Attributes Identified: 118
Creative Formats: Static and video
Campaign Length: 1 year
Campaign Objective: Improve engagement and purchase performance
Workspace environments improved engagement
Creatives featuring home or office environments performed better than isolated product visuals.
Vibrant image tones increased engagement
Ads using vibrant color tones generated stronger engagement signals.
Clear product use-case messaging drove stronger results
Creatives communicating specific printer use cases outperformed generic messaging.
Product-only creatives underperformed
Ads focused primarily on standalone printer imagery performed worse across performance metrics.
Generic messaging reduced engagement
Broad messaging without a clear product benefit or use case was associated with lower engagement.
+49% CTR improvement
−67% CPC reduction
