The Overview

Amobee wanted to provide a healthcare company with data-driven performance insights on different creative (ad) elements used to help enhance campaign performance

The Process

Amobee partnered with AdSkate to extract ‘Creative Data’ and combine it with display and video campaign metrics to understand the impact of ads on campaign performance.

AdSkate was able to break down the creative analysis process into three steps:

1. Identify specific design elements from ad creatives.
2. Correlate creative elements with campaign performance.
3. Finally, using AdSkate’s data the ad agency was able to boost performance with data-driven creative design.

The Insight

By implementing AdSkate’s solution Amobee was able to identify specific elements that had a positive effect on the creatives. AdSkate’s AI and ML determined that when the text in the ad includes “Subscribe and Save” it led to a 75% increase in conversions. Additionally, a 67% increase in click rate was observed when people were included in the creative.

By implementing AdSkate’s AI-based creative analysis solutions Amobee was able to:

• Understand the impact of colors, objects, and text in a creative and how they affected CTR, action rate, conversions, and other metrics
• Take steps to modify the creative design and use design elements that increased the chances of conversions
• Start building creative intelligence to understand the impact of ads on audiences, geo, customer journey, and placement context