The 6 Major Google Ads Tips For Fashion Brands In 2022
Did you know that 80% of businesses focus on Google Ads for PPC campaigns? If you’re looking to get your brand noticed online, it makes sense that the majority of marketers are using one of the world’s most popular advertising platforms.
Even though Google has changed the landscape of digital advertising, many marketers persist in using old-school means of advertising their business. It’s true that Google has made some changes to its advertising platform that have made it more challenging for businesses within the fashion industry to succeed.
However, if you implement even the tiniest amount of these 6 Google Adwords tips, you’ll see a noticeable increase in your business’s visibility.
Use Google’s Advertising Platform
Let’s start with the basics. If you’re not using Google’s advertising platform, you’re missing out on many valuable features. First, you won’t be able to run paid search ads on mobile devices. Second, you won’t have access to important conversion tracking features. And third, you’ll fall short of maximizing your budget.
The Google advertising platform is your one-stop-shop for paid search ads. It’s where you can create, manage, and track all your ads. With the Google advertising platform, you’ll be able to run display ads on mobile devices, integrate your Google Ads with content and webpages, and more.
You can also connect your Google Ads account to your payment method and manage your budgets directly within the platform.
Use Google’s Keyword Planner Tool
If you’re not familiar with the difference between keywords and keyword phrases, you’re missing out on a lot. For starters, keywords are the foundation of your campaign. They tell Google’s algorithm what to index and show in your ads, which ultimately determines the quality of traffic you’ll get.
Keyword research is an essential step toward optimizing your Google Ads account. You can’t just slap any old keywords into your ads and expect them to do the trick. It’s crucial to understand which keywords your customers are searching for and try to rank for them.
To come up with great keyword ideas, you can use Google’s Keyword Planner. As seen in the image above the user can access the Keyword Planner in Google ads. The user has the capability of searching for “New Keywords” or “Get search volume and forecasts” based on a keyword list input. Based on the targeting parameters that the user is looking for they can choose one of the options.
Also, these SEO tools enable the user to understand the different URLs and domains on which the keywords have been implemented and the backlinks associated with them too.
Use Video Ads
We know it might seem a little unconventional to include video in this list of Google Ads tips, but hear us out. In today’s video-obsessed society, you’d be doing yourself a huge disservice by not including video ads in your strategy.
Video ads are highly effective in attracting both new customers and search engine traffic. Not only do people enjoy watching them, but search engines also value them based on how valuable your content is. With video ads, you can produce ads that are more engaging and user-friendly. You can also create ads that rank higher for longer-tail keywords.
Additionally, while setting up a Google ads campaign for your video ads make sure to look into the “Placements” section of your “Targeting” section. The “Placement” tab can be accessed by setting up a “New Campaign” in Google Ads as seen in the below images.
The managed placement is a method for Google ads users to choose relevant domains, YouTube Videos, or channels to advertise their brands. In our previous blog, we have highlighted the various way in which an advertiser can implement YouTube advertising in an effective way for their marketing initiatives.
While using the “Managed Placements” section in Google ads the user can implement AdSkate data (Below is an image of how to access “Placements” to input the necessary data set from AdSkate). Using AdSkate the advertiser can get a list of pre-approved contextual relevant list of websites or YouTube channels or videos that would help them launch effective marketing campaigns. To give you an example, let’s say you are a fashion label looking to sell your latest t-shirt line to college students. Using AdSkate you can identify the necessary list of placements relevant to your audience set. This way you are ensuring that you are not spending too much. Also, you are not solely relying on Google to help you target your right audience set.
In our previous write-up, we covered different uses and ways to implement AdSkate for your day-to-day marketing initiatives.
Set Up Google Ads Campaigns
If you’re are a fashion brand that is trying to set up Google Ads campaigns is a tedious, time-consuming process. You have to manually create and edit each campaign, and then you have to keep track of all the changes you make.
Fortunately, Google has made this process a lot easier. Now, all you have to do is select the “new campaign” button, and you’re ready to rock. From there, you can manually create your campaigns, select the relevant settings, and generate your first ads.
There are 8 different options within Google ads that a user can choose from before launching a campaign:
The different campaign types are:
- Sales – A type of campaign that would be used to increase sales and conversions. Highly useful for display and youtube campaigns
- Leads – A type of campaign that would be useful for converting leads to potential customers. This type of campaign can be implemented as a “search ads” campaign.
- Website Traffic – A type of campaign that would help generate traffic to your website. This type of campaign can be implemented as a “search ads” campaign.
- Product and brand consideration – A type of campaign that would encourage potential customers to explore the products and services being offered by you. This type of campaign would see the most amount of success through a display or a video campaign.
- Brand awareness and reach – A type of campaign that would help you reach potential customers and make them aware of the product or service you are offering. This type of campaign would see the most success through a display or a video campaign.
- App promotion – As the name suggests this is a type of campaign that would help you get more people to download your app. There are three subtypes the users can choose from
- App Installs
- App Engagement
- App pre-registration (Android Only)
- Local store visits and promotions – This is a type of campaign that focuses on maximizing conversions and increasing customer foot traffic to your physical store.
- Performance max
- Local
- Create a campaign without a goal’s guidance – This is a type of campaign a user can choose without any recommendations based on the objectives set in place.
Also, in our previous blog, we have highlighted ways to deploy a successful Google ads campaign!
Use Google’s Remarketing Feature
While you should place a lot of emphasis on acquiring new customers, don’t ignore the value of keeping the ones you have. Google’s remarketing feature allows you to do just that.
Remarketing allows you to show your past visitors ads that will remind them of your brand. This is great for retaining customers who have become loyal followers of your business. You can even use remarketing to show your past customers special offers and discounts that will hopefully encourage them to come back to your business.
Within Google Ads, there are different methods to set up a remarketing campaign. One of the most popular ways is to set up a retargeting pixel. A pixel is a small piece of javascript that sites on your website and based on your user’s activity Google will create a necessary ad list. If someone visits your site and doesn’t convert, they may see an ad from you in the future, thus increasing your conversions. Remarketing is especially effective when coupled with correctly chosen keywords and geo-targeting options.
There are two ways of deploying remarketing pixels:
– Adwords Remarketing Lists for Search (RLSA)
– Dynamic Remarketing Lists for Display (DLSA)
To know more about remarketing and the implementation of remarketing methods check out our other blog that does a deep dive into it.
Build Good Quality Backlinks to Your Site
Backlinks are links that direct people to your site from search engine results. Since Google is the king of search engine results, backlinks are the gateways to your site.
However, backlinks don’t just appear out of nowhere. They’re the result of gaining good links from relevant websites. If you want to gain more backlinks to your site, you have to build good relationships with other websites.
First, you have to submit a request to have your website listed on other sites. Once your site is listed, you can gain links by favorably reviewing businesses, inviting them to join your site, or by adding their widgets to your site.
Additionally, backlinks can be built by writing collaborative whitepapers or research papers with a different brand or company. This makes Google’s search engine notice that your brand is being cited in different locations. Also, interviews or news articles about your brand are a good way to build backlinks as your company is being cited on a different websites.
Bottom Line
Fashion is a fast-paced industry, and fashion brands need to keep up with the latest trends to stay relevant. Google Ads can help fashion brands to stay ahead of the curve by reaching out to potential customers who are searching for new fashion trends.
Additionally, Google Ads can help fashion brands to target ads specifically to people who are interested in fashion, which helps to ensure that the ads are being seen by people who are more likely to be interested in the product. In a competitive industry like fashion, it is important for brands to use every tool at their disposal to reach potential customers, and Google Ads is an important tool for fashion brands.
The Google Ads tips provided here will help you get started and give you the foundation you need to succeed. By following these 6 Google Ads tips, you’ll be well on your way to improving your business’s online presence.
