How Fashion Brands Can Reach Online Shoppers Using Youtube Advertising

If you’ve shopped online in the past year, you’ve probably realized that the online retail experience has changed drastically. The covid-19 pandemic dramatically changed the way fashion brands and labels are using YouTube as a medium to reach their target audience. Through the past decade, we have noticed the power of video content and people’s inclination to consume video content more than other media.

There’s no longer a one-size-fits-all solution for getting customers to your product. Instead, you have to customize your message for each individual customer and their unique needs. This is why digital marketing has become so important for fashion brands. Brands can no longer afford to ignore digital channels like Google, Facebook, and YouTube. These channels provide the opportunity to reach a much wider audience while keeping your marketing budget low.

There are more than a billion users on YouTube, and people are watching more than 2 billion hours of video every day. Now you might be thinking, "How can I attract those consumers to my brand?" And that's a great question. Because while YouTube is already one of the most popular digital marketing channels, it has a lot of room for growth. That's why it's so important for fashion brands to understand how YouTube advertising actually works.

In this article, we’ll cover the best ways to advertise your brand on YouTube. Let’s get started.

What Are The Benefits of YouTube Advertising?

The major benefits for a brand to use YouTube channels are:

YouTube advertising is a great way to market your brand to a huge audience at a very low cost.

Just like any other form of advertising, the goal is to make more sales. YouTube ads are effective because they allow you to reach a large audience quickly, for a very low cost.

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Here are the main benefits of advertising on YouTube:

Targeted Ads: YouTube ads are easy to target because you can choose specific topics, topics of interest, and demographics. YouTube ads are also easy to create. There are different types of ads that you could and ensure your target marketing the right audience set.

Cost-Effective: YouTube ads cost a very low amount, even when compared to other online marketing channels like Google Ads. When you consider how many impressions you can get for a small amount of money, YouTube ads are a great deal.

Here are some of the benchmark metrics regarding YouTube that a user should keep in mind:

Brand Engagement: YouTube ads have a high click-through rate (CTR). This means that people will click on your ad and take some kind of action after clicking on it.

Your goal is to make a customer take some kind of action after clicking on your ad. This action could be shopping for your product, writing a review, or just about anything you can think of.

When you consider that more than one-third of YouTube viewers watch ad content for more than 60 seconds, YouTube ads are highly engaging.

For example, YouTuber Emma Chamberlain who has 11 million subscribers on YouTube teamed up with Louis Vuitton for the fashion week and created ads that CTA’s which engaged audiences and drove traffic to her website.

Brand Credibility: YouTube ads are known for their long-term value. This is because YouTube ads can be seen for many months, even years at a time. There is no better way to build brand equity than by creating a memorable advertisement that people will remember for years. From 2016 to 2019, the number of YouTube channels focused on fashion and design increased by 400%. Top models like Karlie Kloss and Naomi Campbell to name a few are using YouTube as a medium to reach out to their audience base.

YouTube Advertising Platforms

According to an article published by Google, In 2020, 205 fashion shows were broadcasted through YouTube leading to 100 million views. 108 new business partners joined through the various shows that were hosted. A 900% increase was noticed in the “Fashion” business vertical on YouTube. Thanks to YouTube “Men’s fashion” is picking up. In the men’s fashion week in July, 93 brands presented their men’s fashion line on YouTube. 53 of those brands did it for the first time.

The YouTube platform is powerful and there are many different places you can advertise your brand on YouTube. The different ways to create an ad format on YouTube within Google Ads or Dv360. They are as follows:

The Best Ways to Advertise Your Brand on YouTube

Now that you know the benefits of advertising on YouTube, let’s move on to the best ways to advertise your brand on YouTube. There are many different ways to use YouTube ads. But, the main goal of all YouTube ads should be to drive awareness and, ultimately, sales.

Summing Up

YouTube ads are an easy way to market your brand to a huge audience at a very low cost. Just like any other form of advertising, the goal is to make more sales. YouTube ads are effective because they allow you to reach a large audience quickly, for a very low cost. We saw the spring of 2021 men’s fashion collection with Saint Laurent. Using YouTube as a medium Saint Laurent was able to generate 19.4 million views across the different videos that they released during the fashion week.

YouTube definitely has changed the way consumers interact with brands as they have the direct ability to communicate with them. By taking the necessary steps stated in the blog you can ensure that your marketing campaign is going to be a success!