adSkate aids client in a brand awareness campaign yielding to improvement in overall campaign view rate and cost per view (CPV)

the overview

An ad agency conducted work for a law firm and wanted to implement AdSkate’s data for a YouTube brand awareness campaign.

the challenge

The ad agency wanted to leverage AdSkate’s data for YouTube to help increase traffic to the law firm’s website.

the process

Based on the campaign targeting parameters provided by the advertising agency, AdSkate was able to leverage its technology to provide a necessary list of YouTube placements for optimal targeting. The data provided by AdSkate was easily implemented by the ad agency into Google Ads.

the insights

By implementing AdSkate’s data in the YouTube campaign the ad agency was able to achieve a view rate of 27 percent and a CPV of $0.28, beating the industry standards.