What is “Managed Placements” in Google Ads?

Managed Placements in Google Ads allow you to choose targeted websites and apps that are relevant to your business.

For example, if you were in the travel industry, you could use Managed Placements to place ads on platforms like TripAdvisor, Expedia, and Travelocity. These sites have visitors interested in traveling, which is an interest that would likely match your business. The user can place an ad either in terms of a display or a video ad.

The main advantage of managed placements is that they help you reach your target audience more effectively than standard text ads.

The pre-approved locations are contextually relevant based on the advertiser’s campaign intent. Managed placements are an efficient way for companies who want to keep ads easy, simple, and less time-consuming while Google manages everything else that matters