Adventure PPC noticed that the privacy hardware company ran multiple
advertising campaigns and they were generating very low sales per month. To improve brand awareness and reach the ad agency decided to run a YouTube campaign. Given the nature of the product, the ad agency did not want to implement traditional YouTube targeting measures as it posed too much risk. They wanted a hyper-targeted method to ensure placements were showcased to the right audience while keeping clients’ wants and needs.
The YouTube campaign ran for 45 days and the success was measured against the historic benchmark of traffic and revenue. After running the necessary regression analysis we noticed that the YouTube campaign generated an incremental revenue increase of 44.1% compared to the benchmark that was set.
To read more about the campaign from the client’s end