adSkate’s data helps an advertising agency reduce their campaign spend by 36 percent

the overview

An ad agency conducted work for a technology accessory company and they wanted to implement AdSkate’s data for a YouTube brand awareness campaign.

the challenge

The ad agency wanted to leverage AdSkate’s data for a YouTube campaign for their client. Ultimately they were looking to increase the number of conversions for their client.

the process

Based on the campaign targeting parameters provided by the advertising agency, AdSkate was able to leverage its technology to provide a necessary list of 119 YouTube placements for optimal targeting. The data provided by AdSkate was then easily implemented by the ad agency into Google Ads.

the insights

By implementing AdSkate’s data for the YouTube campaign the ad agency was able to decrease their media spend by 36 percent and target their ads to 119 YouTube Placements. Previously, they were running ads on 13,000 YouTube channels leading to a wastage of ads dollars. This lead to a 90 percent decrease in ads being shown on irrelevant channels.