adSkate helps a client optimize a youtube campaign leading to a 152% increase in roas since 2019

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the overview

A prominent ad agency out of new york wanted to implement AdSkate’s data to optimize for their youtube campaign.

the challenge

The ad agency wanted to leverage youtube to help increase branded search traffic and have the right audience to target for their brand awareness campaign.

the process

Based on the campaign targeting parameters provided by the advertising agency, AdSkate was able to leverage its technology to provide a necessary list of youtube placements for optimal targeting. the data provided by AdSkate was easily implemented by the ad agency into google ads.

the insights

By implementing AdSkate’s data for the youtube campaign the ad agency noticed the following: 152.39 percent, 40.54% cpa decrease 278.35% increase in revenue 278.35% increase in purchases 50.26% conversion increase

To read more about the campaign from the client’s end