The 6 Major Google Ads Tips For Fashion Brands In 2022

The 6 Major Google Ads Tips For Fashion Brands In 2022 Did you know that 80% of businesses focus on Google Ads for PPC campaigns? If you’re looking to get your brand noticed online, it makes sense that the majority of marketers are using one of the world’s most popular advertising platforms. Even though Google… Continue reading The 6 Major Google Ads Tips For Fashion Brands In 2022

How Fashion Brands Can Reach Online Shoppers Using Youtube Advertising

How Fashion Brands Can Reach Online Shoppers Using Youtube Advertising If you’ve shopped online in the past year, you’ve probably realized that the online retail experience has changed drastically. The covid-19 pandemic dramatically changed the way fashion brands and labels are using YouTube as a medium to reach their target audience. Through the past decade,… Continue reading How Fashion Brands Can Reach Online Shoppers Using Youtube Advertising

How To Improve Your Google Ads Campaign And How To Use Managed Placements In Google Ads?

How To Improve Your Google Ads Campaign And How To Use Managed Placements In Google Ads? In the past, if you wanted to sell your product or service, you needed to be on TV, in a newspaper or magazine, or even on the radio. Nowadays, there are many more ways to advertise your business. With… Continue reading How To Improve Your Google Ads Campaign And How To Use Managed Placements In Google Ads?

Google Floc Vs Topics

Google Floc Vs Topics Google has announced a new feature called Topics, which is set to replace FLoC (Federated Learning of Cohorts). This new feature will block digital tracking cookies and focus on the individual, rather than overall browsing history trends for groups of people. This will allow users to be more anonymous while also… Continue reading Google Floc Vs Topics

6 Ways To Increase Audience Interest And Drive Conversions For Your Google Ads Campaign

6 Ways To Increase Audience Interest And Drive Conversions For Your Google Ads Campaign Google Ads (formerly known as Adwords) can be a great way to promote your business and generate leads. But in order to get the best results from your campaign, you need to know how to design an effective campaign. Here are… Continue reading 6 Ways To Increase Audience Interest And Drive Conversions For Your Google Ads Campaign

What Is Brand Awareness And How To Increase Brand Awareness?

What Is Brand Awareness And How To Increase Brand Awareness? 5 Practical Tips to Create Brand Awareness in Your Advertising Campaign. Brand awareness is the process of making customers, potential customers, and others aware of a brand. It’s a complex task that involves a variety of methods. Here are 5 practical tips to help you… Continue reading What Is Brand Awareness And How To Increase Brand Awareness?

What Is A Product Launch?

advertising policy changes leading to uncertainty for brands and advertisers A product launch can be an incredibly exciting time for a business. It’s the culmination of months, if not years, of planning and preparation, and it represents a major milestone in terms of bringing a new product to market. But what goes into a product… Continue reading What Is A Product Launch?

Increasing Spending Patterns In Online Grocery Shopping And Shift In The Digital Advertising

Increasing Spending Patterns In Online Grocery Shopping And Shift In The Digital Advertising The online advertising industry can be considered a huge success with many digital advertisers using online marketing tactics for their products. Despite online advertisement potential online grocery shopping has been a relatively slow-growing industry until 2020. According to eMarketer, Online food and… Continue reading Increasing Spending Patterns In Online Grocery Shopping And Shift In The Digital Advertising

OTT Marketing And The Future Of Digital Marketing

ott marketing and the future of digital marketing How OTT Marketing is Changing Digital Marketing. For those who are not familiar with OTT Marketing, it is the abbreviation for over-the-top marketing. This method is a way to promote and sell your products and services using video content distribution on third party streaming channels such as… Continue reading OTT Marketing And The Future Of Digital Marketing

Artificial Intelligence Meets Commercials

Artificial Intelligence Meets Commercials The computer vision revolution is here. IT’S A TECHNOLOGY THAT IS ALREADY IMPACTING DIGITAL ADVERTISING AND WILL CONTINUE TO DO SO FOR YEARS TO COME. In this blog post, we’ll take a look at the basics of computer vision as it relates to digital advertising and how it can be used… Continue reading Artificial Intelligence Meets Commercials