Author: cybernext

In retail media advertising, brands advertise on retail sites or apps to reach consumers. Customers are supposed to see the ads when they’re already in a buying mindset. This type of advertising is still in its infancy, but it has already begun to gain traction. The ad tech industry benefits from retail media advertising, so let’s take a closer look at it.

Using Creative Analysis to Improve Performance and Drive Conversions The foundation of any successful marketing campaign is solid storytelling. Advertisers need to understand their audience and what they’re looking for to create creative content that engages customers and drives conversions – but most importantly, creates an emotional connection with the consumer so as much positive… Continue reading Using Creative Analysis to Improve Performance and Drive Conversions

Advertisers: Why You Should Care About OpenPath and Its Effects on the SSP Market The advertising industry is in the midst of a digital transformation. Advertisers increasingly turn to programmatic advertising to reach their target audiences more effectively. And as ad dollars move into the programmatic space, advertising platforms like The Trade Desk have led… Continue reading Advertisers: Why You Should Care About Openpath and Its Effects on the SSP Market

Programmatic Advertising in a Post-cookie world: everything advertisers should know Programmatic Buying is a type of advertising that allows for ads’ automated purchase and placement. Experts predict that programmatic buying ad spending will grow in 2022, specifically by 16% this year. It allows for more efficient and effective use of ad spending and targeting potential… Continue reading Programmatic Advertising in a Post-Cookie World: Everything Advertisers Should Know